Senior Growth Engagement Manager, International

About the team + role

We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards.

The Growth Engagement team’s mission is to drive the way we connect with customers to increase engagement across our products, connecting the right user to the right action. We focus on informing and implementing a strategic growth roadmap that introduces users to the right products and drives engagement across the entire user journey including onboarding, product adoption, engagement, and retention. We work closely with partners across product, marketing, creative, and data science to build campaigns, experiments, and messaging that increase engagement with our products and services. You will be supported by engineers, analysts, content strategists, brand partners, and product developers as we work toward our common goal to help democratize our financial system!

As a Senior Growth Engagement Manager you will lead the lifecycle strategy for international consumer engagement. You will focus on building automated and triggered journeys that introduce users to the right products and drive engagement across onboarding, product adoption, and retention. In this role, you will bring a quantitative approach to prioritization and creative problem-solving, using marketing technology and data to inform decisions and execution. You will consistently deliver on weekly engagement milestones to support our global customer base!

This role is based in our Luxembourg office, with in-person attendance expected at least 3 days per week.

At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams. 

What you’ll do

• Own lifecycle strategy for international consumer engagement: identify, size, and prioritise opportunities across onboarding, activation, engagement, retention, and reactivation.
• Collaborate with product, product marketing, design, data science, and creative partners to build personalised, compelling customer journeys.
• Define and execute contact strategy through automated and triggered journeys across key channels (e.g. email, push, in-app surfaces where available), coordinating localisation and approvals across markets as needed.
• Use segmentation and performance analysis to generate data-driven hypotheses; design and implement A/B tests, applying statistical fundamentals (e.g. sample size, significance) to evaluate results.
• Drive the creative development and iteration pipeline, partnering with creative and channel teams to apply experimentation insights and continuously improve execution quality.
• Establish performance reporting to track campaign effectiveness over time and inform prioritisation and roadmap planning.
• Partner with data science and analytics to define success metrics, validate audience logic, and improve tracking/instrumentation where needed.
• Maintain operational rigour (e.g. QA, governance, documentation, and messaging guardrails) to support scalable, compliant communications.

What you bring

• Bachelor's degree from an accredited college or university.
• 7+ years of experience in lifecycle marketing, growth engagement marketing, or marketing automation, ideally in consumer financial services or another regulated, data-driven consumer environment.
• Hands-on experience building segmentation, personalisation, and automated journeys using lifecycle marketing / marketing automation tooling (tool-agnostic; comfort ramping on new internal tools is key).
• Strong experimentation and measurement discipline, including hypothesis development, test design (e.g. A/B testing methodologies), and translating results into iteration.
• Analytical fluency across tools such as Excel, relational databases, and dashboards/reporting.
• Experience developing marketing strategy — opportunity assessment, customer segmentation, message testing — across multiple markets, including localisation workflows and market-by-market rollout constraints.
• Demonstrated ability to lead cross-functionally through influence at a senior level, aligning partners across product marketing, product, creative, and legal/compliance.
• A track record of meeting engagement KPIs with the curiosity, drive, and creativity to execute and iterate in a setting with shifting product requirements; excellent communication skills, with the ability to translate complex concepts into clear, compliant customer messaging.

What we offer

• Challenging, high-impact work to grow your career.
• Performance driven compensation with multipliers for outsized impact and bonus programs.
• Top tier benefits to fuel your work, including supplemental health insurance, ancillary insurance, and mental health support programs.
• Lifestyle wallet - a highly flexible employer-paid benefits spending account expenses beyond traditional benefits such as wellness, childcare, learning, and more.
• Time off to recharge including company holidays, paid time off, sick time, paid volunteer time off, parental leave, and more!
• Exceptional office experience with catered meals, events, and comfortable workspaces. 
• Monthly commuter stipend to help offset in-office commuting costs.