ROLE: PROGRAMMATIC MEDIA BUYER SPECIALIST
TEAM: MEDIA
LOCATION: UNITED STATES - REMOTE
COMPANY OVERVIEW
At Salt Media, we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you.
ROLE OVERVIEW
We are seeking a hands-on, data-driven Programmatic Media Buyer Specialist to lead onsite media execution and optimization across select retail media networks. This role is ideal for a strategic yet executionally strong media leader who has direct experience managing self-service retail media platforms across a variety of retailers--primarily Walmart, secondarily Kroger and Target--and is comfortable guiding a team while staying actively involved in campaign setup, optimization, and analysis.
RESPONSIBILITIES
- Oversee and execute hands-on, self-service campaign management for Walmart Connect onsite media.
- Implement campaign setup including audience, campaign and ad group creation.
- Manage and optimize campaigns inflight including adjustments to campaigns and ad groups for delivery and performance.
- Monitor budget pacing and implement reallocations between ad groups and campaigns.
- Regularly monitor WMC performance dashboards to understand performance and inform optimizations and strategic recommendations.
- Partner with analytics and data teams to facilitate consolidated campaign reporting.
- Liaise with WMC team to facilitate smooth transition of onsite display from MS to SS as well as on an ongoing, consultative basis.
- Lead troubleshooting and platform-related issue resolution, staying current with platform updates, beta opportunities, and best practices across major retail media networks.
- Establish clear performance expectations and best practices for self-service campaign management, ensuring the team is leveraging automation, bid strategies, and audience targeting effectively.
- Foster a collaborative team culture, encouraging knowledge sharing, process efficiencies, and innovation.
- Act as an onsite RMN SME to clients, translating media performance into actionable business insights that align with client goals.
- Contribute to client presentations and performance reviews, providing insights on media mix effectiveness and campaign optimizations.
REQUIREMENTS
- 3+ years of experience in digital media, with hands-on experience managing retail media campaigns.
- Expertise in WMC Audiences including behavioral and advanced targeting, customer attributes and shopping journey.
- Hands-on experience with self-service WMC display media buying.
- Proven track record of cross-channel media expertise, including search, programmatic, and display.
- Strong understanding of bid strategies, audience segmentation, and attribution models within retail media networks.
- Strong ability to translate data insights into strategic recommendations for optimizations and media mix improvements.
- Strong client communication and presentation skills, with the ability to simplify complex media strategies for non-technical stakeholders.
- Highly organized, proactive, and comfortable in a fast-paced, performance-driven environment.
- Ability to manage multiple campaigns and team workflows effectively while maintaining a strategic growth mindset.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Walmart Connect Ad Certifications in 1) Walmart Onsite Display and 2) Measurement and Reporting
PERKS & BENEFITS THAT SET US APART
We don’t just talk about balance, growth, and culture, we build for it:
- Work-Life Flexibility: Fully remote work, up to 28 paid days off and winter holiday shutdowns
- Comprehensive Coverage: Choice of three Cigna medical plans, dental and vision coverage, employer-paid life and disability insurance, plus HSA, FSA and Dependent Care FSA options, 401(k) with immediate company matching, HSA contributions, and phone reimbursement to support your everyday work.
- Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development.
- Celebration-First Mentality: Legendary company trips, agency-wide events, and fresh Salt Swag to celebrate our people.
- Real Rewards: Employee referral bonuses, Perkopolis discounts, fitness and travel perks, and exclusive lifestyle savings.
- Culture of Belonging: Employee Resource Groups, an active DEI community, flexible accommodations, and a workplace where every voice counts.
WHAT WE STAND FOR
- Salt of the Earth: We lead with humility, honesty, and heart — always.
- Do What’s Right: No shortcuts. We choose integrity over ease, every time.
- Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.
- Make Things Better: We’re solution-seekers, always pushing for smarter ways forward.
- Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.
The anticipated annual base salary range for this position is $70,000–$85,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT’s total rewards program.
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.