Position Summary
1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.
2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.
Role and Responsibilities
- Responsible & develop and execute global plans for assigned product group to meet company objectives by defining strategies & product management; implementing marketing plans, promotions & media plans, budget management. Interaction with advertising agency, analysis of sales trends and others by using innovative marketing strategies to achieve sales target & raise product awareness & market share
- Responsible of End-to-end Product life cycle management including Pre-launching, launching and after-launching phase by coordinating Trade marketing, SCM, Sales and Retail team. Ensure operational excellence through input into business management as well as manage marketing budget, P&L responsibility for the categories with a direct control over marketing budget
- Develop and implement strategy to grow sales, market share and branding
- Implements and oversees all marketing initiatives within assigned product category including launching of new products
- Responsible for managing a cross-functional team, Work closely with Trade Marketing, Sales and other functions to ensure that support the company’s overall strategy, goal and deliver winning products as well as work with various departments throughout the business involved
- Manage team under supervision and Performs other duties as assigned by management /direct supervisor
Skills and Qualifications
- Master’s degree in Marketing, Business Administration or related fields
- Must have minimum 5 - 10 years of management experience in all aspects of marketing, product management, trade/ channel marketing in related industries or other competitive companies (Prefer candidates from Mobile industry and/or Mobile device management)
- Proven track record with high volume & reputed companies are must and experience in all aspects of developing and maintaining marketing strategies
- Must possess the ability to plan, organize and implement marketing projects and programs within assigned product category
- Requires the ability to disseminate market information and provide the best strategic business plan for product category
- Comprehensive understanding of marketing to consumer markets
- Stress tolerance, drive, well-organized, challenge lover and good problem solving skill
- Creative, self-motivated with high degree of initiative and result-oriented
- Strong business management, analytical, decisive, and action-oriented
- Must possess the ability to work in a fast paced environment while possessing a sense of urgency
- Must have excellent command of English and Presentation skills in both Thai and English
- Must have excellent command of Computer literacy especially MS PowerPoint and Excel
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