Manager, DTC GTM

We're looking for a GTM Manager to own the end-to-end go-to-market process for new product launches and campaign delivery. This is a cross-functional role sitting at the heart of how SharkNinja brings new products and campaigns to market - connecting on-site merchandising, CRM, affiliates, paid media and social commerce into a single, coherent launch plan ensuring teams are aligned with each other and the wider business, briefed, and moving in the same direction at the right time. 

Key Responsibilities  

• Organize, drive, and continuously improve Campaign & New product development  (NPD) delivery and process workflows across all DTC touchpoints, acting as the central point of contact for Global GTM 
• Co-own the global GTM calendar and strategy, consolidating multiple inputs from various stakeholders, maintaining a clear, shared view of direction and launch status across all workstreams for NPD and campaigns, from early-stage planning through post-launch review 
• Set expectations, coordinate and influence all local channel team members effectively to drive planned campaigns through to execution, ensuring the team is aligned with each other and the wider business 
• Ensure all content is acquired from marketing teams in a timely manner to allow effective preparation and QA of on-site activity and channel activation 
• Liaise with trading and merchandising teams to ensure campaign focus drives the DTC digital trading strategy 
• Build and maintain effective relationships with internal teams, external partners, and agencies across a range of disciplines to ensure seamless campaign execution.  
• Champion a test-and-learn culture, building a playbook of GTM best practice from each launch cycle 

A Bit About You  

• A strategic thinker who can simultaneously hold the big picture and obsess over the details.  
• Excellent written and verbal communication, able to tailor style to a diverse audience  
• Commercially minded and results-driven - relentlessly focused on ROI and never satisfied with 'good enough.'  
• Solutions-focused approach, a self-starter who takes ownership and drives the plan forward 
• Strong organizational skills and a bias for action 
• Ability to work independently, prioritizing multiple tasks without losing momentum 
• A natural collaborator who brings teams together and builds trust quickly, able to manage multiple stakeholders and build strong relationships, with the ability to influence at all levels, including senior leadership  
• Inquisitive by nature - always asking 'why' and comfortable challenging the status quo to push for better ways of working 
• Able to keep a cool head under pressure when multiple launches are happening simultaneously and deadlines are non-negotiable 

Experience 

• 3+ years of experience in ecommerce, digital marketing, or a GTM/project coordination role, with experience managing end-to-end from brief to post-launch review  
• Proven track record of planning and executing NPD and multi-channel digital campaigns with strong commercial returns (ROI/ROAS).  
• Strong understanding of DTC ecommerce - how products are launched, merchandised, and promoted online 
• Solid working knowledge of digital channels (onsite, paid search, paid social, shopping, CRM, affiliates and TikTok Shop)  
• Proficient in Microsoft Office and project management tools such as Airtable, Jira or equivalent 
• Proficient analytical skills, and experience with analytical tools such as GA4, PowerBI or equivalent 
• Proven ability to manage cross-functional projects with multiple stakeholders and competing deadlines 
• Background in consumer electronics, FMCG, or a product-led DTC brand (preferred) 
• Educated to degree level (preferred) 
• Experience working across multiple international markets (preferred)