Senior Product Marketing Manager - Frontier Labs

Snorkel AI · San Francisco

MarketingHybridposted 3mo ago

About Snorkel

At Snorkel, we believe meaningful AI doesn’t start with the model, it starts with the data.

We’re on a mission to help enterprises transform expert knowledge into specialized AI at scale. The AI landscape has gone through incredible changes since 2015, when Snorkel started as a research project in the Stanford AI Lab, to the generative AI breakthroughs of today. But one thing has remained constant: the data you use to build AI is the key to achieving differentiation, high performance, and production-ready systems. We work with some of the world’s largest organizations to empower scientists, engineers, financial experts, product creators, journalists, and more to build custom AI with their data faster than ever before. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler!

About the Team
Marketing at Snorkel is growing rapidly and anchored by high-ownership operators who lead independently, align cross-functionally, and consistently deliver outsized results. We partner across Sales, Product, Research, and the executive team to translate complex AI and data value into differentiated positioning, integrated programs, and field-ready enablement that accelerates growth. The culture is high standards, high autonomy, and high collaboration.

About the Role
Reporting to the Sr. Director of Product Marketing, the Product Marketing Manager, Frontier Labs will own the GTM execution for our frontier lab business. You will partner closely with Research, FDE, and frontier-facing sales teams to translate technical work into research-credible positioning, repeatable sales plays, and high-quality GTM programs that resonate with research and procurement leaders inside frontier labs. You will keep the frontier asset library (battlecards, technical one-pagers, decks, benchmark and eval narratives) sharp against a fast-moving market, and bring competitive and customer insight into every motion. This is a hands-on role for a product marketer who wants to operate at the frontier of AI alongside a world-class research and applied team.

About You
You are a product marketer with 5-8+ years of experience, including 2+ years on AI-native products, and a track record of delivering launches, enablement, and campaigns for technical buyers. You communicate complex technical value with clarity, partner credibly with research and engineering leaders, and use market and competitive insight to sharpen positioning and prioritize where to invest. You are fluent in the language of frontier AI: benchmarks, evals, RL, agentic systems, and the data behind them. You operate at startup speed without sacrificing quality.

Responsibilities

GTM execution: Execute launches for frontier-facing offerings end-to-end, from positioning and messaging through asset development, enablement, and post-launch iteration, in close partnership with Research, Product, and Sales.
Sales enablement: Build and maintain the frontier enablement portfolio (decks, technical one-pagers, talk tracks, battlecards, demo and benchmark narratives) as a single source of truth, and develop repeatable sales plays tailored to research, evals/safety, and data procurement personas inside frontier labs.
Campaign & ABM partnership: Partner cross-functionally to develop integrated campaigns and ABM programs targeting frontier accounts. Drive continuous iteration based on pipeline signal and ensure product narrative is integrated across channels.
Competitive & market intelligence: Own competitive intelligence for the frontier space, maintain sales assets, track lab-side moves, and surface insights that shape positioning, roadmap input, and field strategy.
Research-credible content: Partner with Research to develop external content (benchmark and eval reports, technical blog posts, partnership announcements, co-marketing assets) that supports deal acceleration, sharpens positioning, and establishes Snorkel as a credible peer to frontier research teams.
GTM operations: Own and manage the intake process for frontier-lab-focused GTM and field requests, prioritize against revenue and strategic impact, and ensure the right asset, message, or play reaches the right audience with quality and speed.

Requirements

Years of experience: 5-8+ years in product marketing, technical marketing, or related fields, including 2+ years focused on AI-native products.
Messaging & positioning: Deep expertise defining differentiated positioning and compelling product narratives, and integrating them into high-impact marketing across the funnel.
Technical communication: A seasoned communicator who can translate complex technical concepts for research, technical, and business audiences into high-impact storytelling, with comfort presenting to and writing for researcher-grade readers.
Execution excellence: Demonstrated ability to maintain quality and consistency across multiple workstreams while operating at the speed of an AI-native, high-growth environment.
Enablement: Proven success building sales plays and enablement assets (battlecards, one-pagers, decks) in B2B startup or scale-up environments, ideally for technical buyers.
Campaign & ABM: Hands-on experience contributing to integrated campaigns and ABM programs in close partnership with demand gen, especially against small, concentrated technical buyer sets.
Competitive intelligence: Track record of running a competitive intel function: sourcing signal, synthesizing insights, and arming the field with materials that win deals.
Data-driven: Analytical product marketer who combines 0-to-1 launch leadership with a disciplined approach to tracking KPIs and performance metrics.

Bonus Points For

Frontier AI fluency: Working knowledge of frontier model development (benchmarks, evals, RL, post-training, agentic systems) and the data and environments behind them.
Technical or research background: Background in ML research, technical writing, developer relations, or product marketing for ML platforms, dev tools, or research-grade products.
Location: Based in or near San Francisco.
AI fluency in your craft: Experience leveraging AI to augment your own work, with a high bar for taste.

Location

This role is hybrid (3 days/week in office) in San Francisco, CA.

Actual compensation will be determined based on factors including skills, qualifications, experience, and geographic location.

Salary range(s) for this role

$130,000—$200,000 USD

Be Your Best at Snorkel

Joining Snorkel AI means becoming part of a company that has market proven solutions, robust funding, and is scaling rapidly—offering a unique combination of stability and the excitement of high growth. As a member of our team, you’ll have meaningful opportunities to shape priorities and initiatives, influence key strategic decisions, and directly impact our ongoing success. Whether you’re looking to deepen your technical expertise, explore leadership opportunities, or learn new skills across multiple functions, you’re fully supported in building your career in an environment designed for growth, learning, and shared success.

Snorkel AI is proud to be an Equal Employment Opportunity employer and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. Snorkel AI embraces diversity and provides equal employment opportunities to all employees and applicants for employment. Snorkel AI prohibits discrimination and harassment of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. All employment is decided on the basis of qualifications, performance, merit, and business need.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.