StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
We are looking for a Senior Product Marketing Manager to lead our Measurement and Performance go-to-market initiatives. In this pivotal role, you will bridge the gap between complex advertising measurement capabilities and programmatic media buying by redefining the positioning of StackAdapt’s measurement and performance solutions (comprising attribution, analytics, reporting, optimization insights, and data-driven performance measurement). You will drive internal and external adoption by translating measurement methodologies and technical product capabilities into compelling narratives for an adtech, agency, and media buyer audience.
StackAdapt is a remote-first company; we are open to candidates located anywhere in Canada for this position and encourage those from all backgrounds to apply. This role reports into the Director of Product Marketing.
What You'll Be Doing:
- Strategic GTM & Positioning Leadership: Develop and execute the global GTM strategy for StackAdapt’s measurement and performance solutions. Establish differentiated positioning that highlights how StackAdapt helps advertisers understand campaign impact, optimize media investments, and demonstrate measurable business outcomes.
- Cross-Functional Matrix Leadership: Act as the strategic PMM partner, collaborating closely with Product, Advertising Technologies, Client Services, Data & Analytics, and Sales teams to drive alignment and business impact. Synthesize complex measurement capabilities, product roadmaps, and customer insights into a cohesive measurement narrative that resonates across advertisers, agencies, and internal teams.
- High-Impact Sales Enablement: Collaborate closely with commercial teams to bridge technical product knowledge gaps. Author actionable sales plays, client-facing pitch decks, competitive battlecards, and objection-handling guides that empower teams to confidently communicate the value of StackAdapt’s measurement solutions.
- Market & Insights Strategy: Maintain a deep understanding of advertising measurement trends, attribution methodologies, privacy changes, and competitive capabilities across the adtech ecosystem. Deliver continuous insights that help clearly define and highlight StackAdapt’s unique value within the broader measurement and performance landscape.
- Customer & Technical Insights: Gather rigorous feedback from clients and internal commercial teams to identify measurement challenges, reporting needs, customer journey insights, and emerging trends. Partner closely with Product, AdTech, and Data & Analytics teams to translate customer insights into stronger positioning, product recommendations, and future roadmap opportunities.
- Workflow Optimization: Embrace an AI-forward culture by proactively using generative AI tools (such as ChatGPT, Claude) to optimize daily workflows, accelerate research and asset creation, and scale global enablement collateral.
- Metrics & Product ROI: Establish, monitor, and report on commercial adoption, product adoption, customer engagement, and business impact. Measure success through improved internal enablement, stronger customer adoption, and increased confidence in how StackAdapt's measurement capabilities are positioned throughout the buyer journey.
What You'll Bring to the Table
- 6–8+ Years of Dedicated Product Marketing Experience: A proven track record in platform product marketing focused on measurement, analytics, attribution, reporting, or performance products within adtech, martech, B2B SaaS, or adjacent technology environments.
- Direct Measurement or Analytics Product Experience: Deep domain expertise gained from working directly on measurement, attribution, analytics, reporting, business intelligence, advertising intelligence, or performance marketing products.
- Advanced Positioning Capabilities: Demonstrated capability to translate complex technical concepts (measurement frameworks, attribution models, analytics platforms, data signals, reporting infrastructure) into clear business value (campaign optimization, ROI, performance outcomes, and advertiser growth).
- Advertising Measurement Expertise: Hands-on experience bringing measurement, analytics, attribution, or optimization solutions to market, with a strong understanding of how advertisers evaluate campaign effectiveness across digital channels.
- Commercial Enablement Architecture: Proven portfolio of creating structured sales plays, commercial discovery frameworks, competitive battlecards, and customer-facing narratives that improve seller confidence, simplify complex measurement conversations, and drive product adoption.
- Adtech & Programmatic Learning Agility: Familiarity with programmatic advertising, digital media, or advertising technology—or demonstrated ability to quickly learn complex advertising ecosystems and translate technical concepts into customer value.
Nice-to-have
- Direct professional experience working within a Demand Side Platform (DSP), advertising technology company, measurement provider, or programmatic advertising agency environment.
- Previous experience with the StackAdapt platform.
- Experience launching or scaling measurement, attribution, analytics, or reporting solutions within a digital advertising ecosystem.
- Advanced proficiency in integrating generative AI tools into research, analysis, and content development processes.
The compensation range listed for this role reflects the expected base salary for candidates located in the posting country based on a global rate. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location. We do not ask candidates about current or prior salary history, and we will not use such information, if volunteered, in setting an offer.
This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package.
Factors Influencing Final Compensation:
- The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications.
- Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer.
Base Salary Band
$100,000—$137,500 CAD
StackAdapter's Enjoy:
- Highly competitive salary
- Retirement/ 401K/ Pension Savings globally
- Competitive Paid time off packages including birthday's off!
- Access to a comprehensive mental health care program
- Health benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, books etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave program
- A friendly, welcoming, and supportive culture
- Our social and team events!
Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies.
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability, superpower status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions.
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