Work Flexibility: Hybrid
Summary:
The Lead Specialist, Marketing Communications drives operational excellence in marketing communications across Neurovascular (NV) APAC while leading strategic regional campaigns, digital communications, and knowledge-sharing initiatives. The role is responsible for improving communication effectiveness, enabling best-practice sharing across markets, and supporting therapy awareness, customer engagement, and business growth objectives.
What You Will Do:
- Develop and execute marketing communication plans and campaigns for NV APAC
- Streamline and support marketing collateral development, approval, localization, and distribution processes for each market in APAC
- Build and maintain the APAC Marketing Knowledge Hub and repository that includes marketing best practices, growth-driving resources, campaign toolkits, competitor insights, industry news and content archives
- Establish communication templates, standards, and governance to ensure consistency and execution quality across the region
- Facilitate knowledge sharing across APAC markets and promote adoption of successful initiatives
- Drive impactful regional marketing campaigns that support therapy awareness and business growth and drive campaign adoption across APAC markets
- Develop integrated campaign plans, messaging frameworks, and communication toolkits
- Partner with regional and country stakeholders to ensure effective execution and adoption and support local marketing campaigns in key APAC markets
- Develop and implement an APAC LinkedIn marketing communication strategy so as to support business growth and increased engagement
- Support communication planning and execution (promotional content, event communication plans, post-event reporting) for conferences, congresses, workshops and customer events
- Lead APAC-wide World Stroke Day initiatives and develop regional messaging, campaign assets, and activation toolkits
- Manage partnership with external agencies and vendors relationships to ensure quality, timely, and cost-effective delivery of communication initiatives
What you need:
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, Journalism, or a related discipline
- Minimum 5 years of experience in marketing communications, digital marketing, corporate communications, or a related field
- Experience developing and executing regional marketing campaigns across multiple countries and stakeholder groups
- Strong project management skills with demonstrated ability to manage multiple priorities and deadlines
- Excellent written, verbal, and presentation communication skills
- Proven ability to work effectively across cross-functional and multicultural teams
- Proficiency in Microsoft Office applications and digital marketing/communication platforms
Preferred Qualifications
- Experience within healthcare, medical technology, life sciences, or other regulated industries
- Experience managing digital and social media communication strategies
- Familiarity with content management systems, marketing automation tools, and campaign analytics
- Experience collaborating with multiple country teams
Travel Percentage: None