SugarCRM · London
Sales & BusinessSalesHybridFull-Time
Where You Fit In:
SugarAI is looking for a customer-facing, hands-on technologist to join our Solution Consulting team in EMEA. Drawing on deep CRM/CX market knowledge and an in-depth understanding of SugarAI’s platform architecture and capabilities, you’ll uncover customer business objectives, scope and present the product vision, and own the solution/technical side of the sales cycle – showing how SugarAI drives real business outcomes.
You’ll be the resident SugarAI expert for both our internal and extended (reseller/partner) sales teams. Success in this role calls for strong customer interaction and presentation skills, a solid grasp of enterprise software solutions and how they integrate, and the ability to work closely with sales and professional services teams.
**This role operates on a hybrid model, with a mix of remote work and in-office collaboration at our London location, specifically, working in-office a minimum of 2 days per week.**
Act as a strategic technical and commercial partner to Sales, Customer Success, and Partners – shaping deal strategy and translating customer challenges into compelling solution outcomes.
Own the pre-sales cycle end-to-end: discovery, qualification, value-based demonstrations, technical validation, solution design, RFP/Tender responses, and handoff to delivery teams.
Show customers how AI, customer data, and intelligent workflows can transform sales execution, productivity, and decision-making – connecting SugarAI capabilities directly to their business priorities.
Proactively identify technical and commercial risks within opportunities and work cross-functionally to remove barriers to a successful close.
Enable EMEA direct and reseller/channel partners to confidently position, demonstrate, and sell SugarAI, including hands-on sales and demo training alongside the Training team.
Serve as the go-to SugarAI product expert, providing ongoing application support to inside, channel, and direct sales teams.
Champion CRM best practices and SugarAI’s extensibility, translating business requirements into a compelling platform vision.
Track emerging AI and enterprise technology trends, bringing fresh ideas into customer conversations and the wider EMEA organization.
Represent SugarAI externally – speaking at trade conferences and supporting product marketing and promotion.
Partner with Marketing and Sales to keep demo toolkits and sales collateral current, and maintain key partner relationships.
5+ years in pre-sales or a similar customer facing technical role, with a proven track record engaging C-level stakeholders.
SaaS solution sales/configuration experience and a solid understanding of technical systems architecture, stacks, and platforms.
Strong commercial acumen and is able to connect technical capabilities to measurable business outcomes, not just demonstrate product functionality.
A consultative mindset and the confidence to engage stakeholders from end users through to C-level executives.
Solid knowledge of enterprise business applications (CRM, ERP, APIs, integrations, cloud platforms, data architecture) and RFP/Tender best practices.
Practical understanding of Generative AI, LLMs, conversational AI, and AI-assisted/agentic workflows, with the curiosity to keep experimenting with emerging technology.
Excellent communication, listening, presentation, and objection-handling skills, with the ability to simplify complex concepts through storytelling and demonstration.
Strong teamwork, integrity, self-motivation, and a positive attitude.
Outstanding planning and time management, with the ability to juggle competing priorities across direct sales, expansion, and partner-led opportunities.
Comfortable working across local and remote teams and time zones, with willingness to travel up to 40%.
Marketing Automation experience
Business Analytics exposure
Experience in a Solutions Consulting, Sales Engineering, Pre-Sales or similar customer-facing technical role within enterprise SaaS.
Experience supporting complex B2B software sales cycles involving multiple stakeholders and technical requirements.
Experience with CRM and/or ERP ecosystems and the integration of customer, sales and operational data.
Experience within manufacturing, distribution, wholesale or other complex relationship-driven industries would be advantageous.
Experience working within a partner/channel ecosystem and supporting partner-led opportunities.
Experience operating across multiple countries or within a geographically diverse EMEA commercial organisation.
Hands-on experience configuring, prototyping or demonstrating AI-powered enterprise applications, including Generative AI, conversational AI, predictive intelligence or agentic workflows.
Additional European language capability