PUBG MOBILE Marketing and Communication Assistant Intern

Marketingposted 4w ago

Business Unit

Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.
Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 201 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.

What the Role Entails

This role serves as the PUBG Mobile France market intern focusing on campaign execution and social & community localization. The position supports local community engagemen, creates market-adapted creatives, understands French mobile shooter & Gen Z users for PUBG Mobile in France

Social & Community Operations: Support day-to-day social media and Discord community management for the Western European (WEU) market. This includes the localization of marketing assets and the adaptation of copy to ensure alignment with local market preferences.
Marketing Campaign Execution: Assist in the implementation of marketing campaigns. Responsibilities include drafting creative scripts, supporting content production, and providing on-site operational support for shoots or offline events to ensure content accuracy.
Social Media Activations: Develop and execute local community engagement activities on social platforms under the guidance of Communication Managers.
Market Benchmarking: Monitor and report on gaming industry trends, influencer activities, and competitor social media campaigns within the designated home market.
Business Development Support: Assist in the growth of local brand partnerships by participating in meetings with potential partners and supporting the coordination and execution of collaborative projects.

Who We Look For

Passionate about gaming, familiar with battle royale or shooter mobile games is a plus.
Undergraduate or postgraduate student majoring in Marketing, Communication, Gaming, Business, or related fields.
Strong execution skills with good communication, coordination, and reporting abilities; detail-oriented and responsible.
Strong interest in marketing campaigns, brand collaborations, and cross-cultural marketing; able to adapt to a fast-paced, multi-tasking environment.
Comfortable identifying emerging trends and translating them into strong creative concepts.
Familiar with using social media platforms for content posting, community monitoring, and performance reporting; experience with Discord is a strong plus.
Excellent communication, presentation, organizational and writing skills.
Native French speaker is preferred and proficiency in English as the business language is required.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.