(Senior) Marketing Manager, Gaming

Tencent · Singapore

Marketingposted 3w ago

About the Hiring Team

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

We are looking for an experienced Marketing Manager to lead the local marketing operations of IEGG's mobile, PC, and console game portfolio in Türkiye.
This role requires a 360° gaming marketer who understands the Turkish market, player demographics, social media platforms, performance marketing, and game business metrics. The ideal candidate will act as the local Brand & Marketing Owner, taking end-to-end ownership of games from strategy and positioning to execution, optimization, and performance.

Develop and execute 360° local marketing strategies for mobile, PC, and console games, covering launches, live operations, updates, and major campaigns.
Own the end-to-end marketing process, including positioning, audience segmentation, campaign planning, channel strategy, creative direction, execution, and optimization.
Build strategies based on a strong understanding of the Turkish gaming market, player demographics, consumer behavior, competitors, and market trends.
Manage the full marketing mix across performance marketing, social media, digital, influencer/KOL, PR, community, media, partnerships, and offline activations.
Work closely with UA/performance teams and understand how to plan, analyze, optimize, and scale performance campaigns across different platforms and audiences.
Use a data-driven and optimization-focused approach, continuously evaluating campaign performance and optimizing audiences, creatives, channels, budgets, and messaging based on results.
Develop platform-specific strategies with a strong understanding of YouTube, TikTok, Instagram, Kick, Twitch, Discord and other relevant gaming platforms, including their algorithms, content formats, and audience behavior.
Define and track key performance metrics such as CTR, CVR, CPI, CPA, ROAS, installs, DAU/MAU, retention, revenue, engagement, and reach, translating data into actionable business decisions.
Work closely with UA, Product, Publishing, Community, Creative, PR, and Global Marketing teams to ensure integrated execution.
Own marketing budgets, agencies, creators, and external partners while ensuring efficient resource allocation.
Represent the Türkiye market within regional/global teams and provide clear market insights, opportunities, and recommendations.

Who We Look For

5+ years of marketing experience, preferably in gaming, entertainment, technology, or digital industries.
Strong knowledge of the Turkish gaming market and consumer landscape.
Proven experience in mobile and PC/console game marketing.
Strong understanding of 360° marketing and performance marketing, beyond influencer/KOL management.
Strong analytical and optimization-oriented mindset, with the ability to connect marketing activities to measurable business and game performance.
Strong understanding of social media platforms, algorithms, content trends, and audience behavior.
Experience managing agencies, budgets, campaigns, and multiple stakeholders.
Strong communication, presentation, and project management skills.
Fluency in Turkish and professional proficiency in English are required.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.