The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.
Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.
The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.
The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.
Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.
The scale of our platform brings unique technical challenges - from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.
What you'll do:
Build and Scale the China Agency Growth Engine
- Define and execute the long-term agency development strategy to drive sustainable business growth across China outbound agencies.
- Establish a scalable partnership framework that enables agencies to become strategic growth partners of The Trade Desk.
- Build a repeatable model for client acquisition, agency enablement, and strategic account development.
- Create operating mechanisms, success metrics, and governance structures to measure partnership effectiveness and business outcomes.
Lead Executive Agency Partnerships
- Develop strong relationships with agency owners, C-suite executives, and senior leadership teams.
- Establish The Trade Desk's value proposition within each agency and align partnership strategies with the agency's business objectives.
- Create top-down influence that drives organizational commitment to The Trade Desk across commercial, operational, and strategic levels.
Design Commercial and Partnership Programs
- Develop and execute commercial partnership frameworks including Joint Business Plans (JBPs), incentive schemes, agency certification programs, and other strategic initiatives.
- Drive agency tiering, segmentation, and support models to maximize business impact and resource efficiency.
- Lead annual business planning and executive reviews with key agency partners.
Enable Agency Capability and Operational Excellence
- Build scalable onboarding, training, and certification programs that increase agency competency and self-service capability.
- Partner with agencies to develop operational best practices and scalable workflows.
- Co-create automation solutions and operating models that improve operational efficiency and client outcomes.
Build the Agency Partnership Ecosystem
- Establish a robust partner network across AI, creative, measurement, data, inventory, and other strategic solution providers.
- Identify ecosystem gaps and develop partnerships that simplify agency adoption and improve go-to-market effectiveness.
- Facilitate collaboration between agencies, TTD and ecosystem partners to unlock greater value for advertisers.
Drive Strategic Account Development
- Create scalable mechanisms for identifying, acquiring, and nurturing future strategic accounts.
- Partner with Business Development and Client Services teams to transition high-potential advertisers into long-term strategic relationships.
- Establish frameworks that transform agency-sourced opportunities into sustainable revenue streams.
Lead Cross-Functional Collaboration
- Act as the central point of coordination across Go-To-Market, Marketing, Product, Data Partnerships, Inventory Development, Measurement, and Operations teams.
- Advocate for agency needs while aligning internal stakeholders around partnership priorities.
- Influence product innovation and market solutions through agency feedback and collaboration.
Build and Inspire a High-Performing Team
- Provide clear vision, strategic direction, and executional excellence across the team.
- Recruit, develop, and lead a high-performing agency partnership organization.
- Create a culture of ownership, collaboration, innovation, and client-centricity.
- Coach future leaders and establish organizational capabilities required to support long-term business growth.
Who you are:
- 15+ years of client-facing experience in digital media, advertising technology, SaaS or related industries with strong exposure to advertiser/agency relationships.
- 5+ years of leadership experience managing high-performing commercial, client service, agency, or partnership teams.
- Visionary leader with the ability to inspire teams, drive change, and build businesses for long-term growth.
- Proven track record of driving sustainable business growth through strategic partnerships and client-centric leadership.
- Deep understanding of the China outbound advertising ecosystem, agency landscape, and global media market dynamics.
- Strong executive presence with demonstrated ability to influence C-suite stakeholders internally and externally.
- Experience building scalable commercial frameworks, partnership programs, and operating models.
- Strong strategic thinking and analytical problem-solving capabilities.
- Demonstrated success managing technical integrations or working closely with engineering/product teams. Strong analytical skills and comfort with metrics-driven decision-making.
- Consulting, management advisory, or business transformation experience is highly desirable.
As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
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