At Match Group (NASDAQ: MTCH), millions of members use our products every month and our customers go on tens of thousands of dates every single day. Our reach and impact are staggering. We believe that no business brings more happiness to more people than ours; we can never forget the impact we have on society and most importantly, our community members.
"Pairs" is an online dating app used by more than 27 million people in Japan. Since launch, we have received success stories from over 900,000 people. Pairs is the first-in-market to offer 24/7 in-house customer service, including text and image monitoring, so our users' safety and security are always ensured.
We created Pairs to help singles discover new and interesting ways to find a life partner. In the United States, more than 1 in 3 couples met their partner online. In Japan more than 70 per cent of singles claim to have no partner. As the number one online dating service in Japan, we're working hard every day to help singles find their true love. Since the release of Pairs in October 2012, we have helped create opportunities for many users to find partnership and marriage. Pairs offers the opportunity to find an ideal partner that matches one's own values through various search features and a well-developed MyTag.
Every day, we receive many reports of successful matches from across Japan and overseas. It is our hope that more and more wonderful relationships will be created, which inspires us to improve our service every day.
Job Summary:
Pairs is looking for an exceptional Director of Brand, Communications & Partnerships to lead the overall Brand function in Japan. This leader will define and execute the long-term Brand Strategy for Pairs while overseeing integrated Brand Marketing, Communications, Strategic Partnerships and Alliance Marketing initiatives.
The ideal candidate combines strategic thinking with exceptional execution, possesses a deep understanding of modern brand building, integrated marketing and social-first communications, and has a proven ability to build high-performing teams. This role partners closely with senior leaders across Eureka and Match Group to strengthen the Pairs brand while driving measurable business impact.
What You'll Do:
- Brand Strategy & Marketing
- Own the overall Brand Strategy for Pairs and translate business priorities into impactful brand initiatives.
- Lead the development and execution of integrated 360° brand campaigns across TV, Digital, Social, PR, Events and Owned Media.
- Partner with Creative, Media, Product, Performance Marketing, Analytics and external agencies to deliver world-class brand experiences.
- Develop media strategies that maximize both brand impact and business performance.
- Establish measurement frameworks and continuously optimize campaign effectiveness using consumer insights, experimentation and data.
- Ensure every consumer touchpoint consistently reflects the Pairs brand positioning and strategy.
- Stay ahead of consumer, cultural and social trends to keep the Pairs brand relevant and differentiated.
- Strategic Communications
- Lead strategic communications initiatives that strengthen trust in the Pairs brand through earned media, executive communications and thought leadership.
- Partner with Corporate Communications on reputation management and crisis communications.
- Build strong relationships with media, agencies and key external stakeholders.
- Strategic Partnerships
- Develop and execute strategic partnership and alliance marketing initiatives that create value for users and drive business growth.
- Identify, negotiate and manage relationships with external partners to deliver innovative co-marketing opportunities.
- Build long-term strategic partnerships that enhance the Pairs brand and expand its reach.
- Business Operations
- Own annual planning, budget management and resource allocation across the organization.
- Monitor marketing investments, business KPIs and campaign performance to drive effective decision making.
- Ensure operational excellence while balancing speed, quality and execution.
- Global Collaboration
- Serve as the primary Brand leader for Match Group Global stakeholders.
- Partner closely with global cross-functional teams to share learnings, align priorities and drive regional and global success.
Basic Qualifications:
- Minimum 10 years of experience in Brand Marketing, Consumer Marketing or Integrated Marketing.
- Proven experience developing Brand Strategy and leading integrated marketing campaigns.
- Strong understanding of creative development, media planning, social marketing and marketing measurement.
- Experience leading strategic PR and corporate communications initiatives.
- Experience developing and executing partnership marketing or alliance programs.
- Excellent leadership skills with demonstrated experience managing and developing high-performing teams.
- Strong business acumen with experience managing budgets and marketing investments.
- Excellent project management and operational management skills with strong attention to detail.
- Outstanding oral, written and presentation skills with experience communicating with executive stakeholders.
- Strong interpersonal skills with an ability to influence and collaborate across cross-functional and global teams.
- Experience working in a fast-growing technology or consumer internet company is preferred.
- Fluency in Japanese and English is required.
Characteristics:
- Embodies and promotes the Values of Eureka.
- A strategic leader who can translate business strategy into impactful brand initiatives and measurable business outcomes.
- A people-first leader who develops talent, builds trust and creates high-performing teams.
- A strong communicator comfortable influencing stakeholders from creative teams to executive leadership.
- Strong business judgment with the ability to balance long-term brand building and short-term business impact.
- Comfortable working in ambiguity while driving clarity, alignment and execution.
- Highly collaborative with the ability to influence cross-functional and global stakeholders.
- Highly organized with exceptional budget, project and operational management skills.
- Willingness to roll up your sleeves and help build a world-class marketing organization within Eureka.
- A positive, resilient and growth-oriented mindset.
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