Tinder · New York
OtherHingeHybridFull-timeposted 6w ago
Hinge is hiring a Lead Researcher to join our Cultural & Consumer Insights team. This role is the lead quantitative research partner to our Global Communications team, with a secondary focus supporting Product Marketing. This role requires a PhD in a behavioral science field (e.g., psychology, sociology, relationship science, behavioral economics, communications) along with strong quantitative research chops: you know how to design a survey that's methodologically sound enough to stand behind publicly (in press, in reports, in front of leadership), and thoughtful enough to be a genuinely good experience for the daters taking it. You have a proven ability to translate data into insights and stories that provoke new thinking and drive action, and you're energized by the idea of helping daters see their approach to dating in a new light.
You'll partner closely with Communications and Product Marketing, translating big, sometimes ambiguous strategic questions ("What is a conversation-worthy behavior amongst GenZ daters") into sharp, actionable survey design and quantitative analysis. One week you'll be uncovering and socializing insights that shape our global consumer reports; the next you'll be partnering with Product Marketing to test feature sentiment or messaging with users. While this role primarily supports Marketing, Communications, and Product Marketing, the insights you generate will often extend well beyond the team, feeding into product initiatives, and will ultimately shape experiences for daters across the globe.
This role calls for someone who is highly collaborative, comfortable operating in ambiguity, and energized by moving fluidly between high-level strategic thinking and the technical details of quantitative survey design, analysis, and storytelling.
Survey Strategy & Design: Bring behavioral science and cultural expertise, especially on how Gen Z relates to dating, identity, and connection, into early brainstorms with Comms and Product Marketing, helping shape raw ideas and themes into sharp, well-defined research questions and exploration areas.
Quantitative Craft: Design and field rigorous, creative surveys that translate those questions into precise instruments, ones that are also a genuinely good experience for daters.
Ongoing Insight Synthesis: Run analysis as learnings emerge (not just at the end), keeping collaborators informed and engaged along the way, bringing the team on the ride with the data, even though final story and report ownership sits elsewhere.
Signature Initiatives: Power efforts like the Global DATE Reports (GenZ + LGBTQIA), localized data stories in markets outside the US, and product marketing launches (value proposition testing, feature sentiment).
Strategic Partnership: Act as a close, trusted partner to Communications and Product Marketing, embedding insights work directly into their strategy and planning, and connecting opportunities across Marketing and Product.
Innovation in Quant Storytelling: Stay curious about what's next, experimenting with new survey formats, question design, and analysis approaches to push Hinge's quantitative storytelling forward.
Vendor Management: Direct external research and strategy agencies, providing clear briefs and strategic direction aligned to CCI's goals.
Develop a strong understanding of storytelling at Hinge and build processes to support it by collaborating with marketing partners on a data-driven, consumer-facing story.
Build strong, trusted, collaborative relationships with key partners across Communications and Product Marketing, including marketing managers in US + European + LATAM markets.
Develop a research roadmap around key marketing moments in close collaboration with marketing partners.
PhD in a behavioral science field (relationship science, psychology, sociology, behavioral economics, communications, or related discipline), with formal training in research methods and quantitative analysis.
Passion and curiosity about dating culture and our mission of inspiring intimate connections to create a less lonely world.
5+ years of post-PhD applied consumer research experience, with deep expertise in quantitative survey design, able to craft surveys that are methodologically sound and genuinely engaging for respondents.
Experience designing research for external audiences, including press coverage, branded reports, and thought leadership.
You’re an expert at defining the right questions: you can synthesize diverse perspectives and cultural observations into sharply defined research questions and areas of exploration
Expert data storyteller with a proven ability to find the story in the data and make insights accessible and compelling
Extremely collaborative, low-ego partner who thrives working shoulder-to-shoulder with Marketing and Product Marketing teams, who is comfortable operating with ambiguity and shifting priorities.
Mixed-methods research expertise, with strong quantitative survey experience as a core strength, complemented by qualitative experience is a plus (in-depth interviews, ethnographic observation).
Champions team culture in authentic, courageous, and empathic ways.
Cross-cultural or cross-market research experience is a plus: you've run studies beyond the US and know how to identify and contrast cultural nuances.