Tinder · Seoul
DesignTinderHybridFull-timeposted 6w ago
Tinder is available in 160+ countries, but the experience is still largely one-size-fits-all — and that's the opportunity. International Growth exists to change it: to build organic growth flywheels through deep localization, in close partnership with Marketing, starting in core APAC cities and turning what works into a repeatable, scalable playbook we can take to new markets.
Based in Seoul, we're a small, autonomous, cross-functional pod — Product, Design, Engineering, and Data working side by side, moving fast and shipping real experiments — in close partnership with regional local teams (Japan, India, and more) and the global organizations at our U.S. headquarters. Design sits at the center of the bet: making Tinder feel like it was built for each market, not merely translated for it.
As a Product Designer on International Growth, you'll own end-to-end product design for experiences that reach users across some of the world's most exciting dating markets — from concept and research through launch. You'll design localized experiences that reflect each market's culture and the real needs of local users, help turn successful bets into a reusable localization playbook, and directly shape how millions of people discover, trust, and recommend Tinder.
Working shoulder to shoulder with PM, Engineering, Data, Marketing, and regional teams — and grounded in data and user research — you'll craft experiences that feel unmistakably local. And because the pod is small and fast, your work ships, gets measured, and improves quickly.
Where you'll work
This is a hybrid role and requires in-office collaboration three times per week. Our office is located in Seoul.
Own unified, end-to-end design for new features and improvements — from concept to release — across localized experiences in international markets.
Design visual interfaces, wireframes, user flows, interactions, and prototypes.
Design localized product experiences that reflect each market's cultural context and the real needs of local users.
Starting in core APAC cities, design experiences that make users trust, enjoy, and recommend Tinder (improving engagement and reconsideration).
Partner with Marketing and regional local teams to shape localization strategies that build organic growth flywheels, bringing a strong design perspective.
Distill successful localization efforts into repeatable, scalable design patterns and playbooks, and extend them to new markets.
Create and test concepts grounded in user research, data, and diverse insights, and deliver complete, end-to-end solutions.
Maintain design consistency and quality across your own and adjacent teams based on the Tinder design system, flagging quality concerns to the responsible designers and design managers.
Communicate design intent, goals, and rationale clearly through storytelling, in ways accessible to those unfamiliar with the project.
Translate complex ideas into intuitive, high-quality designs, and validate and refine them through rapid experimentation and iteration.
4+ years of professional product design experience (including 2+ years in mobile design).
Fluency across the full 0→1 product design process: discovery, research, concepting, information architecture (IA), prototyping, interaction design, micro-interactions, and design QA with engineering.
Experience designing for iOS, Android (and web), with an understanding of Apple's HIG and Material Design patterns.
Strong visual design fundamentals — typography, layout, and color — with outstanding visual design skills.
Proficiency with Figma, prototyping tools, and design systems.
Experience making decisions grounded in data and user research, and refining designs based on the results.
Ability to collaborate smoothly with partners and senior leaders across functions and cultures, with a self-driven, low-ego attitude and a bias for moving fast.
Able to travel internationally without restriction
Experience localizing a global service or designing products for international markets.
Understanding of users in Asian markets (Japan, India, etc.) or experience with localization projects.
Product design experience improving user acquisition and retention in close partnership with Growth or Marketing.
A portfolio of launching and scaling products for a large user base across multiple markets.
Experience designing core user journeys such as onboarding, profile, and Trust & Safety.
Experience with research and iteration using quantitative data, surveys, and usability testing.
Experience leveraging AI tools and the broader AI ecosystem to design and work more innovatively and productively.
Professional working proficiency in English (Seoul-based, global cross-timezone role).