Sr. Integrated MarComms Manager AUS

Tinder · Melbourne

OtherTinderHybridFull-timeposted 2mo ago

Our Mission

As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing.

We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.

Our Values

Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.
Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.

The Role

The Sr. Manager, Integrated Marcomms will play a key role in advancing Tinder’s MarComms strategy in Australia, putting Tinder at the heart of Gen Z culture. This isn't a traditional PR role. It's a culture-first, social-first mission: shaping narratives that break-through on TikTok, in podcasts, through creators, partnerships, and in the niche corners of the internet where Gen Z culture lives.

The ideal candidate will be someone with a background in both communications and social, who understands how cultural relevance is built in today’s landscape: through creators and influencers (paid and earned), communities, entertainment, short-form video, podcasts, partnerships, and social conversation, not simply through traditional press cycles. You will be able to help develop integrated storytelling strategies that drive cultural relevance, social engagement, brand perception, and ultimately business growth.

Reporting to the Director of Marketing, this role will lead the execution of earned media, social and partnership strategies within a fully integrated paid, earned, and owned ecosystem. A primary focus will be driving creator and influencer-led activations that fuel both organic reach and engagement, and business results, through fostering meaningful connection with Gen Z audiences.

In this role, you will translate global strategy into locally resonant, culturally relevant programs, with a strong emphasis on influencer ecosystems, partnerships, and organic social strategy and execution. The role will continue to lead on media relations, evolving PR and agency partnerships to align with a more modern, impact-driven communications model.

Success will be defined by the ability to drive measurable impact, while strengthening Tinder’s brand presence and relevance in a highly competitive and rapidly shifting media landscape, in close partnership with the Director of Marketing.

Where you'll work: This is a hybrid role, and requires in-office collaboration up to three times per week. We are accepting applicants based in Sydney or Melbourne.

Key Responsibilities In This Role:

Develop and Implement Social-First Integrated MarComms Strategies

Design and implement comms strategies that start in social, not end there.
In collaboration with the team, develop and execute influencer strategies and campaigns in alignment with Australia’s overarching marketing strategy and KPIs.
Look for opportunities to hijack cultural moments that are gaining traction on social platforms, through influencer, owned social and comms tactics.
Ensure Tinder narratives are optimised for how Gen Z consumes content: short-form video, creators, podcasts, niche communities, and emerging platforms.
Partner closely with local and global marketing teams, to ensure narrative cohesion across paid, owned, and earned channels.

Create and drive cultural relevance among Gen Z

Shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences — across key social platforms.
You will develop and implement integrated storytelling strategies, with a clear quarterly and annual planning calendar, that transcend traditional press coverage, focusing on influencers and creators to generate community influence and drive relevance and brand reconsideration for Gen Z.
Anticipate cultural moments, tensions, and trends to proactively insert the brand into meaningful conversations.

Manage Creator, Influencer & Partnership Ecosystems

Build and nurture a diverse ecosystem beyond traditional media including creators, influencers, podcast hosts, cultural commentators and community leaders in close collaboration with the local team.
Manage local brand partnership strategies and campaigns. Including assessing and managing inbound opportunities, and proactively identifying, outreaching to and nurturing a pipeline of potential partnership opportunities that will help Tinder break-through in Aussie culture, and position the app in unexpected communities or spaces that drive reconsideration.
Manage and evolve agency relationships and external communications support models where relevant.

Deliver Measurable Earned Impact

While New Users remain the primary MarComms objective, and Active Users the overarching business goal, this role will focus on building measurable earned impact through social media share-of-voice and qualitative and quantitative engagement signals.
In the context of shifting to Social-first, continue to manage and nurture influencers, creators and key journalist relationships, evolving success metrics beyond media coverage volume.

Support Brand Reputation & Corporate Narratives

Partner with local, regional and global stakeholders on trust & safety, reputational, and corporate communications topics when needed. Helping steward Tinder’s brand reputation across high-visibility moments and evolving cultural conversations.

Who You Are (Key Skills & Capabilities):

Ideally someone with 5-10 years experience in both communications and social media (from an agency or brand background).
A highly strategic yet hands-on MarComms professional, with strong execution capabilities and keen attention to detail. Experience developing and implementing reactive and proactive communications and social strategies end-to-end.
Deeply fluent in social-first ecosystems, creator culture, influencer marketing, entertainment, and digital content trends. With existing relationships in the influencer, creator and media landscapes in Australia, with a focus on Gen Z consumption.
Comfortable operating in fast-moving, international organisations.
Strong collaborator with the ability to influence across multiple functions and stakeholders. Including experience managing agencies and external partners.
Data-driven with strong commercial awareness and the ability to connect storytelling to business impact.
Highly organized with strong prioritization and project management capabilities.

Commitment to Inclusion

At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

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