Trovy · New York
Sales & BusinessMarketingFullTimeposted 10d ago
Trovy is redefining home equity lending with a new generation of products that combine the flexibility of card-based payments with the power of secured real estate lending. Trovy is backed by top venture capital investors and has a team of proven fintech innovators who are dedicated to reshaping the way consumers access and manage credit.
As a member of the Marketing team, you'll own Trovy's affiliate and partner marketing program end-to-end, managing our presence on affiliate networks, rate tables, and review sites, recruiting and onboarding partners, and optimizing commission structures for efficient, compliant acquisition. You'll also build a portfolio of direct partnerships outside affiliate networks, including real estate brokerages, home improvement companies, contractors, and other homeowner-facing partners, sourcing, negotiating, and structuring programs from scratch. You'll own each partnership's full lifecycle: negotiation, contracting, invoicing, creative approval, and QA. This role is for someone who can close a deal, build a program, and run the operational engine behind it.
Affiliate Marketing
Own and scale Trovy's affiliate program across relevant networks, rate tables, and review sites, recruiting and onboarding new partners across comparison sites, cashback platforms, and content publishers.
Continuously optimize commission structures, placements, and incentives to improve CAC, all within RESPA Section 8 and other applicable referral-fee guardrails.
Build and maintain tracking infrastructure across all partners to keep attribution clean and performance measurable.
Set and monitor performance benchmarks, and cut or renegotiate underperforming placements.
Partnerships
Build and manage a portfolio of direct partnerships outside affiliate networks, including real estate brokerages and agents, home improvement companies, contractors, and other homeowner-facing partners.
Source, pitch, and negotiate partnership agreements, structuring economics and referral flows in compliance with RESPA and applicable state referral-fee restrictions.
Design co-marketing and embedded-offer programs that introduce Trovy's product at the moment of homeowner need.
Own each partnership's full commercial and operational lifecycle: pricing negotiations, contracting, invoicing, budget management, creative approval, and QA.
SEO & AIO
Build and execute an organic search strategy targeting homeowners researching HELOCs and home equity.
Understand how AI-driven search and assistants are reshaping how homeowners discover lenders, and position Trovy to be surfaced and cited on those surfaces.
Own the content and digital-PR roadmap that earns Trovy placement, citations, and mentions on the rate tables, review sites, and comparison content that traditional and AI search draw from.
Team & Vendor Management
Manage external affiliate and partnership consultants and vendors, setting clear expectations and accountability.
Identify when to bring affiliate and partnership capabilities in-house and help build internal headcount over time.
6+ years of experience in affiliate marketing, partnerships, or channel/business development, ideally in consumer fintech, mortgage, or a direct-to-consumer lending or financial product.
Proven track record building and scaling an affiliate program, including rate table and review site placements.
Experience sourcing, negotiating, and managing B2B2C partnerships in real estate, home services, or another referral-adjacent industry.
Working knowledge of RESPA Section 8 and other regulatory constraints on referral fees and co-marketing in lending, or the judgment to flag structures for compliance review.
Strong grasp of SEO fundamentals and emerging AI search optimization.
Data-fluent: you can read attribution and partner performance reports and translate findings into action.
Strong negotiator and relationship manager who can structure a deal and spot when something is off-brand or non-compliant.
Comfort operating in a fast-moving, early-stage environment where you own the outcome, not just the workstream.
Compensation: Base Salary: $160,000–$195,000, commensurate with experience, meaningful equity compensation, and room to grow
Market Opportunity: Join a team tackling the $30T home equity market at a fast-growing company.
Early Impact: Help shape our operations from the ground up.
Location: On-site, NYC
Benefits: 401K account, company-paid dental, medical, vision and life insurance, flexible time off, Friday lunches, and more.