Warner Bros. · New York
Sales & Businessposted 4d ago
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
To see what it’s like to work at CNN, follow @WBDLife on Instagram and X!
We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.
Your New Role…
CNN is seeking an exceptional and strategic Associate Manager of Business Development responsible for supporting CNN’s Commerce team by growing affiliate revenue through content and linking optimizations, new affiliate solutions, and overseeing key merchant relationships. Revenue from affiliate transactions is the primary monetization vehicle of CNN Underscored, and we are looking to grow this revenue for our 2,000+ existing merchant partners, as well as expand the presence of affiliate through new verticals and unique partnership opportunities.
Outside of working with merchant partners, the Associate Manager of Business Development will collaborate with Business and Editorial team members to identify new monetization opportunities, operationalize relevant strategies, and analyze performance for continued growth through both Organic and Paid channels. They will also work closely with Product, Engineering, and Revenue Insights on new features and incremental earnings opportunities.
Your Role Accountabilities...
Partner Management: Oversee a portfolio of priority merchants to nurture and grow affiliate earnings with through performance incentives, commission negotiations, and strategic initiatives.
Content & Linking Optimization: Maximize affiliate revenue from content by implementing high-yield partner links, optimizing content to increase click through rate and conversion rate, and oversee network migrations to mitigate revenue loss.
Performance Analysis: Analyze merchant and article-level performance to identify alternative monetization tactics that improve core performance metrics through diverse attribution and partner diversification strategies.
Cross Collaboration: Work with Business Development, Editorial, Product and Analytics stakeholders to identify, analyze, and develop new business and product solutions that increase user engagement and revenue earnings.
New Revenue: Assist Business Development team in sourcing, identifying and developing new opportunities to create revenue on and off platform through Sponsorships, Paid Media, and other digitally driven concepts.
Qualifications & Experience…
Bachelor’s degree in business, marketing, data science, or related field.
Minimum 3 years’ experience in digital marketing, analytics, or related field.
Experience working with internal and external stakeholders to develop new concepts, strategies, and processes that drive revenue growth.
A fundamental understanding of affiliate revenue KPIs such as, earnings-per-click, cost-per-action, revenue-per-impression, click-through rate, and conversion rate.
Affiliate marketing experience and familiarity with affiliate network reporting platforms is preferred.
The ideal candidate is organized, has strong analytical skills, the ability to problem solve, and can effectively communicate informative findings to others.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $77,000.00 - $143,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.