Warner Bros. · New York
Manufacturing & Operations
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role
The Media Planner will report to the Senior Media Planner, Team Lead, based in Taiwan, and will support the Media Planning team in planning, implementing, and scheduling on-air campaigns across Southeast Asia and Taiwan. The role focuses on developing and executing on-air promotional strategies that maximize audience reach, awareness, and engagement across assigned channels and platforms.
Individual needs to be a team player, critical thinker, independent and comfortable working in a fast-paced environment. Exhibit collaborative qualities, motivates positive communication among team members.
Key Responsibilities:
Media Planning & Campaign Management
Develop and execute strategic on-air promotional campaigns to maximize audience reach, awareness, tune-in, and business objectives.
Determine the most effective promotional scheduling and campaign strategies based on business priorities and audience needs.
Lead the creation of media plans and promo briefs for assigned channels, managing promotional inventory, and ensuring it supports campaign success.
Cross-Functional Collaboration
Liaise closely with Creative Services and Traffic & Operations teams throughout the log production and promo scheduling process.
Partner with Content Curation, Marketing, Ad Sales, and other stakeholders to align promotional priorities and campaign objectives.
Coordinate across multiple departments to ensure timely delivery and deployment of promotional assets.
Serve as the primary point of contact for promotional planning and scheduling inquiries from internal stakeholders.
Inventory & Airtime Management
Manage the filler inventory to ensure appropriate and sufficient promotional content are available to fill airtime. This is to achieve the best possible on-air look for the channel, capable of driving audiences.
Optimize use of promotional inventory to support audience acquisition, retention, and viewership growth.
Quality Control & Compliance
Review and approve all promotional materials before scheduling and transmission.
Ensure promotional schedules are free from messaging conflicts, scheduling errors, or on-air inconsistencies.
Monitor promotional activity to ensure adherence to regulatory requirements, content restrictions, and company compliance standards.
Act as a gatekeeper to uphold brand integrity and maintain high-quality on-air presentation.
Reporting & Analysis
Analyze campaign performance, promotional effectiveness, audience impact, and media value delivery.
Provide regular reporting, projections, insights, and recommendations to stakeholders.
Use data-driven insights to improve future campaign planning and inventory allocation strategies.
Systems & Process Improvement
Support business and operational initiatives, including system upgrades, integrations, user acceptance testing (UAT), and workflow improvements.
Additional Responsibilities
Perform other duties and responsibilities as assigned, including providing coverage during team members' absences to ensure business continuity
Experience required:
1-2 years’ hands-on experience with Media system – IBMS, iBC and/or Mediagenix will be of advantage.
Proven work experience in similar role
A diligent team player with a strong eye for detail, stakeholders management.
Competencies we are looking for:
Good communication skills
Good team player
Positive ‘can do’ attitude
Open to changes / High adaptability
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.