Warner Bros. · Tokyo
Marketing
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role
This role leads social and digital marketing for Warner Bros. Discovery's streaming business in Japan. It owns the planning, execution and measurement of digital activity that builds awareness for HBO Max and its content slate, drives viewership, and converts interest into subscriptions in one of the most competitive streaming markets in the world.
The scope covers both sides of the streaming equation: our directly owned channels (HBO Max Japan social accounts, franchise channels such as Harry Potter and DC) and streaming partner marketing, where campaigns are planned and executed jointly with our distribution partners. The role owns the end-to-end social and digital marketing strategy, from campaign planning and creative localization through paid digital, influencer activity, reporting and budget management.
The most significant near-term expectation is the social and digital lead on the upcoming launch campaign for the new HBO original Harry Potter series. This will be a large scale 360 campaign for an IP that is a core pillar of WBD and HBO's success in Japan. The role owns the social and digital element of that campaign and is the lead day-to-day point of contact for the appointed agency across planning, approvals and execution.
The role sits within the Japan Integrated Marketing team in Tokyo and works in constant partnership with the Global and APAC social, originals and brand teams.
Your Role Accountabilities
Set the social and digital strategy for HBO Max Japan and related channels we manage locally, and own the content calendar across X, Instagram, TikTok, Facebook and YouTube.
Commission, review and approve post copy, creative and video assets, whether produced in-house or externally, ensuring compliance with brand guidelines, rights requirements and IP integrity.
Localize global campaign materials for the Japanese market and develop Japan-specific ideas and activations that drive audience growth, engagement and sentiment.
Manage vendors across production, localization of video, stills, subtitles and copy, from translation brief through final quality control.
Plan and deliver joint marketing activity with streaming distribution partners, aligning campaign timing, messaging, creative and channel plans to maximize reach and campaign effectiveness.
Act as the lead day-to-day point of contact for appointed agencies, directing planning, approvals and execution while ensuring delivery against timeline, budget and creative quality expectations.
Work closely with Global and APAC social, title and brand marketing teams to localize campaigns, align priorities, secure approvals and execute market-relevant plans for Japan.
Manage approval processes across Japan, APAC and Global stakeholders, including titles subject to strict confidentiality and asset security protocols.
Represent Japan in regional forums and title marketing meetings, sharing campaign progress, learnings and recommendations while coordinating effectively across time zones.
Set KPIs for every campaign and monitor reach, engagement, video views, follower growth, click-through and conversion performance.
Produce monthly, campaign and title-level performance reports that provide actionable recommendations as well as performance insights.
Use social listening and analytics tools to track conversation volume, sentiment and competitive activity, turning findings into strategic recommendations.
Manage the social and digital marketing budget, track spend against plan and support annual budget planning with the Senior Director.
Required
Significant experience in social, digital or integrated marketing, ideally within entertainment, streaming, media or consumer brand environments.
Proven success managing major brand, franchise or title campaigns with demonstrated audience and engagement growth.
Strong understanding of Japan's social media landscape, including X, Instagram, TikTok, YouTube and Facebook.
Experience leading agency relationships and managing large-scale marketing campaigns from briefing through execution and performance review.
Strong digital marketing and analytics capabilities, including campaign measurement, optimization and performance reporting.
Sound creative judgment and the ability to review Japanese-language copy and creative assets to a professional standard.
Native-level Japanese and business-level English, with experience collaborating across regional and global teams.
Strong project management skills with the ability to manage multiple priorities, stakeholders and deadlines.
Ability to handle highly confidential materials and work within strict security protocols.
Bachelor's degree or equivalent experience.
Preferred
Experience marketing streaming, subscription or direct-to-consumer services.
Experience working on global franchise brands or tentpole IP requiring international stakeholder alignment.
Experience operating within a multinational matrix organization.
Familiarity with social publishing, social listening, analytics and project management platforms such as Sprout Social, Meltwater, Meta Business Suite, TikTok Business Center, YouTube Studio, Airtable, Frame.io and monday.com.
Tilte /Level will be determined based on the experience, skills and demonstrated impact.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.