WPP · New York
Otherposted 4w ago
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
For more information, visit WPP.com.
WPP is a single company: four operating units, four regions, four practices – all united by one platform, WPP Open. This is a WPP that is simpler to work with and built to win. As part of the Elevate28 strategy, the company is rewiring itself around AI-powered creativity, a simplified operating model, a sharper client experience, and a high-performance, talent-driven culture. Few areas of marketing are growing faster than social and influencer — and WPP is establishing dedicated practice leadership to match.
The Global President, Social Influencer will provide dedicated global leadership for WPP’s Social Influencer Practice — unifying the social and influencer expertise that lives today within the agencies of WPP Media and WPP Creative, while building the next generation of social and influencer capability, fit for the future. This is not a coordination role. It is the leadership of a practice that will define what world-class looks like in the influencer era and make WPP the undisputed leader in social-first, influencer-led brand building.
The discipline has changed. The influencer economy is now a multi-hundred-billion-dollar industry, and social platforms have become the primary surface on which brands are discovered, built and bought. Influencers are simultaneously media channel, production studio and commerce engine. AI is rewriting how content is made, personalized and found — from generative creative and agentic workflows to social search and AI-mediated discovery. Clients are no longer buying social campaigns and influencer activations as separate line items; they are buying outcomes in culture, community and commerce. They need one partner who can orchestrate all of it at global scale.
The role reports jointly to Jon Cook, Global CEO of WPP Creative, and Brian Lesser, Global CEO of WPP Media, with an enterprise-wide mandate to unify WPP’s social and influencer capabilities across creative, media and technology. Supported by a WPP Executive Steering Committee, the role is uniquely positioned to shape strategy at the very highest levels of the organization. WPP Open and Open Intelligence give this leader a genuine, defensible advantage in connecting influencers, content, data and media investment in ways competitors cannot.
WPP’s practices give client teams direct access to capability in high-growth areas of marketing. They connect client teams with the best talent and tools across the company — regardless of agency brand or operating unit — and help identify where to build and scale capability to meet evolving client demand. Each practice has dedicated global leadership and works alongside Global Client Leaders and client teams around the world to connect the right practices to the right briefs, faster and more easily. Tools and expertise developed in one part of the business can be accessed by others, helping clients navigate change, capture opportunity and deliver.
The Social Influencer Practice brings that model to the discipline. Today, social and influencer capability is distributed: social-first creative, community management and influence teams inside the group’s creative agencies — including VML, Ogilvy and AKQA — and paid social, influencer commerce, investment and measurement inside WPP Media, alongside specialist and regional teams. This leader sets the vision and holds the standard for all of it — a single, coherent point of view for the group’s clients — and builds the capability that does not yet exist anywhere in the network, supported by a dedicated Global Operations Lead responsible for the practice’s operating model, integration delivery and measurement alignment. The practice makes it easier for clients to access the full breadth of WPP’s social and influencer capability — and ensures our exceptional people are connected to the work where they can have the greatest impact.
Build and grow a category-defining global influencer practice that delivers meaningful growth for WPP and our clients, with social-first, influencer-led brand building at its center. Lead always-on social, influencer strategy and talent partnerships, new business wins, community building, platform-native content, social commerce and influencer-led commerce — using generative AI and agentic tools to scale culturally resonant work.
Own the vision for one WPP social and influencer proposition: client teams connected with the best talent and tools across the company, regardless of agency brand or operating unit. Set the strategic priorities for the practice’s operations function — which delivers the integration, standards and measurement alignment behind that vision — and integrate social and influencer into the broader WPP model.
Define and build the future of the discipline: AI-native influencer tooling and agentic workflows, influencer identity and synthetic media governance, social search and AI-mediated discovery, and measurement frameworks that connect influencer investment to commercial outcomes. Anticipate where platforms, influencers and consumer behavior are heading — and get there first.
Define how WPP Open and Open Intelligence power the practice. Bring hands-on understanding of generative AI, agentic workflows, and social and influencer analytics to reshape what a modern social and influencer offer looks like and prove commercial impact.
Build and hold C-level relationships, framing social and influencer as a driver of business growth, brand value and commerce rather than a downstream channel. Work alongside Global Client Leaders and client teams around the world to connect the practice to the right briefs, faster and more easily — and lead multi-partner, integrated client solutions across a complex global organization.
Lead the global practice and its leadership team, including the Global Operations Lead. Attract, develop and retain diverse, modern talent — including influencers, social-native operators and AI-fluent marketers — and build a culture where they thrive.
WPP assesses, develops and promotes its enterprise leaders against eight leadership dimensions — the character of the WPP Enterprise Leader. Candidates for this role will be evaluated against these dimensions, and the successful leader will be expected to model them across the network.
Who you are:
You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.
You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.
You're extraordinary: We are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.
What we'll give you:
Passionate, inspired people – We aim to create a culture in which people can do extraordinary work
Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.
Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination.
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The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.