Account Manager

2784 - Account Manager, Client Leadership - GCS

Role Summary and Impact

Mindshare is a media services company that accelerates growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

The Role

This is a EMEA role for one of Mindshare’s biggest clients, Electronic Arts. Within EMEA ‘FC’ (Football & Sports EA gaming titles) acts as a global function in the EMEA team. This means for FC the EMEA team will interface directly with Global and EMEA clients’ teams

Key Markets

EMEA (Non-FC Titles): UK, DE, FR, IT, PL, ES, NL, SE, AT, NO, DK, CH, IE, PT, FI | MENA: SA, AE

FC (Football and sports Titles): UK, DE, FR, IT, PL, ES, NL, SE, AT, NO, DK, CH, IE, PT, FI | MENA: SA, AE

In this role, you will act as a key day-to-day point of contact for regional EA clients and internal agency teams. You will help coordinate regional media planning recommendations and support client presentations, helping to represent EMEA market needs and nuances. Working collaboratively across all disciplines (strategy, planning, digital, Analytics & Reporting), you will serve as a reliable, trusted partner to both your clients and internal teams.

Supporting the senior planning team, you will help execute EA's day-to-day requirements and campaign deliverables. You will also work closely with Client Leadership and the network team to drive operational excellence, implement best practices, and ensure seamless, integrated ways of working across all markets.

About EA & Vision

EA's mission is to inspire the world to play. They aim to achieve this by creating extraordinary interactive entertainment experiences for everyone, pushing the boundaries of creativity and innovation. Their vision is to be the world's leading interactive entertainment company, connecting millions of players through immersive and engaging experiences.

EA is a global leader in interactive entertainment, developing and delivering games, content, and online services for internet-connected consoles, mobile devices, and personal computers. With a portfolio of globally recognised brands like FIFA, Madden NFL, Apex Legends, The Sims, and Battlefield, EA connects millions of players worldwide.

EA foster a culture of creativity, innovation, and passion, empowering our teams to deliver unforgettable gaming experiences. Join us in inspiring the world to play!

EA takes a player-centric approach to marketing, advertising, and media, prioritizing building communities and engaging directly with their players. They leverage data and analytics to understand player behaviour and preferences, tailoring their campaigns for maximum impact. Here's a breakdown of their key principles:

• Player-First Mentality:EA focuses on understanding their players' motivations, preferences, and playing habits. This informs their marketing strategies and ensures they deliver relevant and engaging content.
• Data-Driven Decision Making:EA utilises data and analytics to measure campaign effectiveness, optimise spending, and personalise player experiences. This allows them to target specific player segments with tailored messaging.
• Community Building:EA actively fosters online communities around their games, encouraging player interaction and feedback. They leverage social media, forums, and in-game events to build relationships and generate excitement.
• Multi-Channel Approach:EA utilises a diverse range of media channels, including digital advertising, social media, influencer marketing, esports, and public relations, to reach their target audiences.
• Innovation and Creativity:EA constantly explores new and innovative ways to engage players, experimenting with emerging technologies and platforms. They strive to create memorable and impactful marketing campaigns that resonate with their audience.
• Franchise Focus:EA leverages the strength of their established franchises (e.g., FIFA, Madden NFL, The Sims) to build long-term engagement and loyalty. They invest in live services and content updates to keep players invested in their favourite games.
• Global Reach, Local Relevance:While EA operates on a global scale, they recognise the importance of tailoring their marketing efforts to specific regions and cultures. They adapt their messaging and campaigns to resonate with local audiences.

Role Responsibilities

• Supporting Growth Led Client Vision:
• Assist in driving adoption of the annual vision; support identification of opportunities to showcase progress with team
• FC and EMEA Market Planning Visibility & SLA Management: 
• Ensure local markets are working to Global, Region and Local SLAs
• Lead briefing planning visibility trackers ensure team have visibility on key local market projects and timelines
• Assist in managing market delivery, ensuring timely delivery
• Analyse workflows for bottlenecks and propose improvements.

Day To Client Workstreams & Management:

• Streamline information flow between Global, Regional and local teams.
• Support Strategy, Planning, and Digital teams with market requests; presents when relevant at key team and client meetings
• Collaborate with team clients, external agencies to drive efficient and effective output and workstreams
• Attend key meetings (internal and client) and contribute where needed and capture next steps and action
• Streamline information flow between Global, Regional and local teams.

Planning Quality & Governance (Support):

• Monitor campaign documentation for adherence to global and regional guidelines.
• Drive stewardship to maintain EA standards.
• Support in the evaluation of relevant local markets workstreams including ad hoc request and provide feedback
• Maintain a central repository of planning documents.

Active Best Practice Sharing With Markets:

• Foster a culture of continuous improvement, organise and maintain a centralised knowledge repository.
• Identify local market opportunities for wider application.
• Recognise and reward best practice sharing and stay up to date on industry trends.
• Monitor competitor activity in collaboration with the team and support on ad hoc requests
• Curate and share relevant content, adapt and apply best practices.

Tools Training & Ways of Working:

• Provide planning tools training to local markets and teams when relevant
• Support the rollout of new ways of working in collaboration with the team and develop training materials where relevant
• Monitor adoption of tool usage and roll out of global initiatives and provide feedback.

Key Capabilities & Experience

• Highly organised and proactive; manages projects, tracks timelines, anticipates needs.
• Excellent communicator; bridges global strategy and local execution.
• Analytical and solution-oriented; identifies bottlenecks, proposes improvements, adapts to changing priorities
• Client-focused and collaborative; supports efficient workstreams and team collaboration.

How Mindshare Support EAs Vision

• Elevate: Take the impact of media investment on EA’s business to the next level
• Evidence: Deploy data science and analytics to understand & prove our increasing impact
• Evangelise: Surface this impact and the opportunities it presents to all layers of EA’s business

EA is truly a unique client partner, their blend of entertainment and tech, of art and science challenges us to continually develop new solutions and new media ideas, from harnessing best in class technology, to leading with sophisticated data-driven planning and measurement tools.

The mutual trust we have built in each other’s capabilities is what has enabled us to develop an operating model that leads the world in data-driven media planning, deployment, and measurement.

Skills and Experience

The ideal candidate is a strategic thinker, self-starter, a proactive orchestrator with a passion for gaming or sports. They will work within the team that manages EA entertainment titles e.g. Battlefield, Sims, Skate to name a few. Mindshare / WPP Media team on EA deliver exceptional value by championing a compelling vision, fueling growth through innovative planning, and ensuring financial and operational excellence. A commitment to continuous improvement, solutions-oriented thinking, and maximising impact is essential.

The ideal candidate will have good media planning experience is required, gaming and entertainment industry experience plus. This individual must understand client needs, and work with team to develop impactful solutions collaboratively with strategy, audience, and digital leads. They will seamlessly integrate media and creative workstreams through close collaboration with creative agencies and client teams. Strong understanding of digital and offline channels

Who Are You

• Curious and self-motivated:
• A curious-thinker who can develop and articulate points of view to support discussions
• Proactive & Solutions-Oriented:
• A problem-solver who anticipates challenges and proactively develops effective solutions.
• Collaboration:
• Demonstrates collaboration, manage upwards when needed and effectively, and drives results through teamwork.
• Client-Focused:
• Dedicated and understands client needs, builds strong relationships, and consistently delivers
• Financial Process & Management
• A financial process savvy and able to lead processes and work with team on timely issue resolution
• Communication & Presentation:
• A confident communicator who articulates updates and points of view clearly
• Gaming & Entertainment Savvy: 
• A passionate individual with a deep understanding of the gaming and entertainment industry and its trends.
• Planning: 
• An experience with media planning and can support with the development of integrated campaigns across all channels with teams
• Data-Driven:
• An analytical thinker who uses data to inform decisions, measure performance, and optimise campaigns.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country. 

Please note this is a UK based role and requires individuals to have the right to work in this location 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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