Associate, Direct Activation

Role OVERVIEW:

WPP Media is looking for a curious, detail-oriented and collaborative media professional to join our Direct Activation team.

As an Associate, Activation, you will play an important role in supporting our clients’ media strategies while gaining hands-on experience across the full media activation lifecycle — from marketplace intelligence and negotiations through campaign execution, optimization, measurement and financial reconciliation.

This is a cross-functional media investment role, providing exposure across both offline and online channels, including broadcast, digital video, CTV/OLV and other emerging media platforms. You will work directly with some of the world's largest media companies and technology platforms while developing the skills, knowledge and relationships needed to build a successful career in media activation.

We are looking for someone who is comfortable working with numbers, naturally curious about how media works, highly organized and eager to learn and support the team. You don't need to know everything — but you should be someone who wants to learn quickly, asks thoughtful questions and takes pride in getting the details right.

HOW YOU WILL MAKE AN IMPACT

• Support the development, execution, maintenance and reconciliation of media campaigns
• Gather information from vendors to better understand their offerings, audiences, pricing and capabilities
• Participate in vendor meetings and industry discussions to build your understanding of the evolving media landscape.
• Assist with translating approved media strategies into accurate and effective media buys.

Support campaign activation and stewardship

• Maintain media investments, including buy entry, insertion orders and trafficking coordination.
• Work closely with Planning and Ad Operations teams to ensure campaigns launch accurately and on time.
• Monitor campaign delivery and proactively identify opportunities, discrepancies or issues that may impact performance by maintaining accurate documentation of buy changes
• Support ongoing campaign optimization to ensure investments are aligned with client objectives.

Use data to make better decisions

• Conduct pre-campaign checks and validations to ensure media is set up correctly and can be measured accurately.
• Contribute to post-campaign analysis and identify insights that can improve future activations.

• Maintain accurate client budgets and investment trackers

WHAT SUCCESS LOOKS LIKE

In this role, success means becoming someone the team can rely on to:

• Assist with campaign execution accurately, efficiently, and on time
• Take accountability for assigned tasks and follow through from activation to reconciliation.
• Build strong relationships with vendors and internal partners.
• Continuously expand your knowledge across traditional, digital and emerging media.
• Stay motivated by continuous learning, professional development and growth.

WHAT YOU BRING

• A keen interest in developing expertise across both off-line and digital direct media
• Comfortable working with budgets, numbers and data, with strong mathematical and analytical skills
• College or University education will be asset
• Exceptional organizational skills and strong attention to detail.

• Excellent time-management skills with the ability to prioritize multiple projects and deadlines.
• Naturally curious with a desire to understand how things work and why decisions are made.
• Comfortable working in a fast-paced environment where priorities can change.
• Comfortable with ambiguity and willing to jump in wherever the team needs support.
• Collaborative, inclusive and respectful of different perspectives.
• Confident communicating with both internal stakeholders and external media partners.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.     

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
  
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.