Associate Director, Marketplace and Partnerships

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 
  
  

Role Summary & Impact

The role focuses on managing day-to-day media investment execution across Television  and digital platforms. It requires strong expertise in deal execution, inventory management, and campaign delivery, ensuring investments are implemented efficiently and in line with approved plans and budgets.

Key Responsibilities – Media Investment

• Execute end-to-end TV investments across genres (GEC, Movies, News, Sports, Regional)
• Drive rate negotiations and deal closures with broadcasters and digital partners
• Ensure competitive CPRPs/CPMs and optimal inventory utilization
• Manage campaign releases, scheduling, and tracking of delivery
• Monitor delivery vs. commitments, identify gaps, and ensure timely resolution
• Maintain accuracy in deal entries, documentation, and reconciliations
• Coordinate with planning, and internal teams to align on execution requirements
• Provide inputs on market trends, pricing benchmarks, and inventory availability
• Ensure investments are executed in line with client-approved plans and timelines
• Build and maintain working relationships with broadcasters, OTT platforms, and publishers
• Identify and secure value-added opportunities (bonus spots, integrations, sponsorships)
• Ensure adherence to financial processes, booking protocols, and audit requirements
• Track and report investment efficiency metrics (CPRP, CPM, delivery vs. commitment, spillages) 
  
  

Skills & Experience

• Relevant experience 5-6 years
• Strong understanding of TV media investment and execution processes
• Good negotiation and commercial acumen
• Knowledge of CPRP, inventory dynamics, and buying benchmarks
• Ability to manage multiple campaigns simultaneously with accuracy
• Strong coordination and stakeholder management skills
• Attention to detail and process-driven approach
• Strong operational and coordination skills

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.