Associate Director, Solutions Planning

Solutions Planning, Associate Director – Pan Regional 

2783

Location: London 
Reporting to: Solutions Planning, Director 

About WPP Media Solutions 

WPP Media Solutions sits at the heart of WPP’s media, data, technology, and performance ecosystem, bringing together best-in-class planning, activation, data, and commerce capabilities to solve complex client growth challenges. Working across WPP’s agency brands and specialist units, Media Solutions is designed to deliver integrated, future-proofed media strategies that are people-first, privacy-safe, and outcomes-driven. 

In 2026, WPP Media Solutions continues to lead the industry in applying AI-enabled planning, advanced measurement, and cross-channel innovation to help brands connect with audiences in meaningful, measurable ways. 

Role Overview 

As a Solutions Planning Associate Director within the Pan Regional team, you’ll be crucial in protecting and growing revenue from our priority clients, leading new client onboarding, and ensuring best-in-class delivery of our Media Solutions across multiple markets. 

You’ll be the primary point of contact for key client concerns, a champion of process efficiency, and a vital link between the day-to-day work of the Solutions Planning team and strategic client workstreams. 

The role requires the ability to navigate the complexities of multi-market planning and delivery, ensuring our solutions can be effectively and consistently delivered across markets. 

This role demands a sharp eye for detail, strong team management skills, and a commitment to operational excellence. 

Key Responsibilities 

Protect & Grow Revenue 

• Focus on top clients to retain, protect, and grow spend, taking ownership of newly converted clients as they onboard. 

• Address client concerns and blockers, collaborating with senior stakeholders across agency teams and markets to maintain pipeline stability and monthly commitments. 

• Contribute to new business pitches when needed. 

Manage Client Relationships 

• Support Director to own senior client lead relationships, ensuring a deep understanding of their business priorities, challenges and competitive landscape. 

• Lead sessions with key stakeholders to educate agency and client teams on Media Solutions planning principles and best practices. 

• Build strong relationships across relevant local markets to support effective pan-regional planning and delivery. 

Educate & Enable 

• Be the first point of contact and identify cross/up-selling opportunities and timings. 

• Possess an in-depth understanding of client objective frameworks and our Media Solutions measurement offering, effectively proving out value. 

• Empower the team to adopt new processes and educate agencies and internal stakeholders. 

• Collaborate with the Marketing Science team to create custom data strategies for key clients when needed. 

Lead & Optimise Team Operations 

• Lead on and embed best practices within the team, ensuring high standards of delivery across markets. 

• Line manage and develop team members, providing guidance and support for day-to-day operations, personal development and career growth. 

• Act as an escalation point for core process, ways of working and client challenges – being the link between senior and junior team members. 

• Ensure pan-regional plans and solutions can be effectively delivered across multiple markets. 

Drive Efficiency 

• Drive continued efficiencies in ways of working and ensure adherence to best-practice planning principles throughout the client journey, from discovery through to activation. 

• Refine and improve operational workflows, considering the different teams, markets and touchpoints involved. 

• Leverage AI and automation where appropriate. 

Skills and Experience 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Core role competencies: 

• Solid experience in media planning, account management, or a similar client-facing role, ideally within an agency or media owner environment. 

• Proven ability to manage and grow client relationships, with a focus on revenue protection and new business onboarding. 

• Strong understanding of media solutions, planning principles, and measurement methodologies. 

• Experience working across multiple markets, regions or international client accounts. 

• Ability to navigate different market requirements while delivering a consistent regional strategy. 

• Excellent organisational skills and a keen eye for process improvement and operational efficiency. 

• Experience in line managing, mentoring or sharing knowledge with junior team members. 

• A collaborative approach, strong communication skills, and the ability to educate and influence. 

• A proactive mindset, always seeking to refine and improve workflows. 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. 

We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. 

Please note this is a UK-based role and requires individuals to have the right to work in this location. 

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