Implementation & Activation Coordinator

Role Summary and Impact

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

The Implementation & Activation Coordinator is a critical foundational role, establishing operational excellence and responsible for supporting day-to-day work that delivers effective campaigns, ensuring best-in-class consistent implementation, optimization, and reporting. Working very closely with your manager, you will produce best-in-class solutions, offer unparalleled service, and deliver against targets.

You will support the tactical campaign execution, developing a deep understanding of media channels while ensuring all administrative, booking, and financial compliance tasks are executed with pristine accuracy. Your success will be measured by your operational efficiency, curiosity to learn the media landscape, and your dedication to supporting the wider client leadership team.

Core Responsibilities

• Understand Client Objectives: Establish a foundational understanding of client challenges, objectives, and tactical marketing initiatives.
• Nurture Client Partnerships: Help build on the agency's reputation for outstanding client service, beginning to develop professional relationships with client contacts at a junior level.
• Support Campaign Execution: Assist in the booking, loading, optimizing, material instruction, and tracking of client media campaigns, applying immaculate attention to detail in line with marketplace best practices.
• Learn the Media Landscape: Engage actively with our external media partners to build your knowledge of the media ecosystem, core media planning principles, and channel capabilities.
• Explore Proprietary Tools: Engage with internal specialist divisions and WPP Media proprietary solution teams to understand their offerings and how they drive client growth.
• Contribute Creative Ideas: Bring fresh perspective, innovation, and creativity to the planning table, leveraging observations and insights from across the media market.
• Develop Post-Campaign Reports: Support the creation of insightful, progressive post-analysis reports that accurately highlight campaign achievements and optimization learnings.
• Maintain Financial Accuracy: Ensure all internal financial and compliance processes are executed with 100% accuracy, taking responsibility for bookings, loadings, resolving account queries, and conducting monthly proforma checks.
• Collaborate Internally: Openly communicate with internal stakeholders on campaign delivery and reporting, while positively contributing to team meetings and owning follow-up actions.

Skills and Experience

What Makes You Great

• Collaborative Team Player: You feel empowered to bring your authentic self to work and contribute to great teamwork, knowing your individual ideas and thoughts will be welcome.
• Passionate & Eager to Learn: You have a keen, proactive interest in the media industry and are excited to work with market-leading partners and technologies.
• Inquisitive & Curious: You are naturally inquisitive, demonstrating a strong desire to understand the "why" behind campaigns and continuously know more.
• Immaculate Attention to Detail: You have an eagle eye for accuracy, particularly when handling client budgets, booking platforms, and financial reporting.
• Effective Task Prioritizer: You are highly organized and can prioritize tasks effectively, ensuring that the most important and urgent requirements are addressed first.
• Problem-Solving Mentality: You approach logistical and campaign challenges with a positive, solution-oriented mindset.
• Clear Communicator: You possess strong written and verbal communication skills, allowing you to collaborate smoothly with both internal teams and external media partners.
• Results-Driven: You are motivated by performance, always focusing on how your day-to-day work supports overall client and campaign success.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

 

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