Implementation & Activation Manager

Role Summary and Impact

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

The Implementation & Activation team is responsible for delivering best-in-class implementation planning and activation for clients. Our team members are fully embedded within our EssenceMediacom client teams and accountable to the clients they work on. The scope covers the Implementation Planning and Activation of all media channels and touchpoints, with a focus on delivering connected, audience-first client outputs. We navigate the ever-changing media landscape efficiently and effectively, fuelling growth for the brands we work with through transparency, accountability, and leveraging exceptional media relationships.

As an Implementation & Activation Manager, you play a critical role in overseeing the activation of client campaigns, ensuring consistent, best-in-class delivery. You are responsible for shaping effective, efficient, creative, and future-facing implementation plans and media schedules that drive business growth for our clients. You will supervise elements of team workload, foster effective collaboration, and work closely with your manager to deliver unparalleled service, achieve client targets, and produce best-in-class solutions.

 

Core Responsibilities

• Oversee and manage the activation of client campaigns, ensuring consistent, best-in-class delivery.
• Develop effective, efficient, creative, and future-facing implementation plans and media schedules for clients.
• Manage elements of team workload, ensuring client demands are met and fostering effective collaboration.
• Support your manager in delivering unparalleled service and achieving client targets.
• Ensure accurate and timely execution across all media channels and touchpoints (e.g., Social, Search, Programmatic, E-Comm, traditional channels).
• Maintain strong relationships with publishers, representing the agency appropriately and ensuring high-quality campaign delivery.
• Contribute to effective collaboration between team members and key stakeholders.
• Utilize data, technology, and automation to enhance campaign execution and amplification.
• Stay up-to-date with the ever-changing media landscape to identify emerging opportunities.
• Assist in identifying and articulating the benefits of GroupM proprietary products and services to clients.
• Apply well-developed negotiation and implementation planning skills to client campaigns.

 

Skills and Experience

What Makes You Great

• Experience in media activation and implementation, including knowledge of offline/traditional channels (e.g., TV, OOH, Radio).
• Relevant technical and people leadership experience.
• Strong, up-to-date media landscape knowledge, confidently articulating macro consumer trends and their challenges/opportunities.
• Exceptional attention to detail.
• Problem-solving mentality.
• Clear communicator with strong presentation skills.
• Demonstrated negotiation and implementation planning skills.
• Results-driven, with the ability to identify and clearly articulate what's working and why.
• Ability to build strong relationships with publishers.
• You feel empowered to bring your authentic self to work, and contribute to great teamwork, knowing your individual ideas and thoughts will be welcome.

 

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

 

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