Manager, Addressable Ad Ops

Addressable AdOps Manager

London, United Kingdom | WPP Media | Hybrid

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships — all united by our pioneering agentic marketing platform, WPP Open — we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

 

About the Role

Addressable creative and Dynamic Creative Optimisation (DCO) are rapidly growing areas within the industry and represent a core pillar of WPP Media’s offering. Sitting at the intersection of media execution, ad technology, and creative operations, the Addressable AdOps Manager will play a critical technical and operational role in bringing data-driven, audience-first campaigns to life.

In this hands-on role, you will be responsible for activating, building, trafficking, and quality-assuring (QAing) DCO and addressable campaigns across Display and Social environments. Working closely with strategy, planning, creative, and analytics teams, you will ensure flawless operational setup, feed management, and day-to-day campaign execution.

Role Summary and Impact

The Addressable AdOps Manager will lead the technical build, QA, and operational delivery of addressable and DCO-led campaigns across a range of client accounts.

You will act as the technical backbone of the Addressable team, turning complex creative strategy matrixes and dynamic data sources into functional, high-performing campaign setups. Leveraging strong analytical and Excel capabilities, you will manage dynamic feeds, variation logic, and ad-server integrations while maintaining rigorous QA standards.

This role requires a blend of technical capability, meticulous attention to detail, and operational discipline to support smooth day-to-day campaign operations, troubleshooting, and optimisation.

Key Responsibilities

DCO Build, Setup & Activation

• Technical Campaign Build: Set up, traffic, and activate dynamic creative feeds, decision trees, and DCO structures across key ad servers and social platforms.
• Display & Social Execution: Build and manage dynamic creative builds across Display (e.g., Google Studio, Flashtalking, Innovid/Sizmek) and paid Social environments (e.g., Meta, TikTok).
• Data & Feed Management: Manipulate, structure, and audit complex messaging matrixes and dynamic data sheets (Excel/Google Sheets) to drive dynamic creative variation logic and rule sets.
• Platform Integration: Integrate ad server tags, pixels, and tracking parameters with DSPs and social ad managers to ensure accurate routing and measurement.

Quality Assurance (QA) & Operational Excellence

• End-to-End QA: Own the QA process across all dynamic builds, testing creative formats, dynamic text replacement, preview links, dynamic tags, and audience-targeting triggers prior to launch.
• Tagging & Tracking: Validate tracking implementation, URL parameter structures, and tag management setups (e.g., GTM) to ensure accurate reporting data.
• Process Optimisation: Enforce and continuously refine AdOps QA checklists, trafficking workflows, and naming conventions to minimize deployment errors and ensure operational rigour.

Day-to-Day Campaign Operations & Support

• Live Monitoring & Support: Oversee day-to-day campaign delivery, proactively monitoring dynamic feeds, ad serving functionality, and impression delivery to ensure smooth operation.
• Technical Troubleshooting: Act as the primary technical point of contact for resolving creative rendering issues, feed errors, tag discrepancies, or platform delivery bottlenecks.
• Stakeholder Coordination: Collaborate closely with media planning, client leads, creative agencies, and platform vendor tech teams to ensure campaign assets, tags, and specs are received and approved on time.
• Trafficking & Reporting Support: Support analytics teams with operational data audits and feed updates required for mid-campaign optimizations and post-campaign analysis.

 

Skills and Experience

Essential

• AdOps & DCO Experience: Proven experience in digital ad operations, campaign trafficking, and dynamic creative activation across digital Display and Social.
• DCO Platform Knowledge: Practical hands-on experience using ad servers and DCO platforms (e.g., Google Studio, Flashtalking, Jivox, Innovid/Sizmek, or similar).
• Advanced Excel Skills: Strong proficiency in Excel/Google Sheets (e.g., VLOOKUPs, INDEX/MATCH, data manipulation, formula logic, conditional formatting) for handling complex dynamic creative matrixes and data feeds.
• Social Activation: Hands-on experience setting up dynamic creative assets, feeds, or catalog-based ads within major Social Ads Managers (e.g., Meta Ads Manager).
• Technical QA & Troubleshooting: Demonstrated experience with web debugging tools (e.g., Charles, Chrome DevTools) and QA methodologies for display and social ad tags.
• Operational Discipline: Exceptional attention to detail, strong organisational skills, and a methodical approach to managing technical workflows and strict launch deadlines.

Desirable

• Knowledge of programmatic buying platforms (DSPs such as DV360, The Trade Desk) and Tag Management Systems (e.g., Google Tag Manager).
• Basic understanding of web technologies (HTML5, JavaScript, CSS) as they relate to digital display ads and dynamic templates.
• Experience handling automated feeds (e.g., CSV, XML, JSON, Google Sheets integrations).
• Familiarity with dynamic testing frameworks (A/B testing, multivariate creative testing).

 

Personal Attributes

• Detail-Oriented: Meticulous, rigorous, and proud of delivering error-free, high-quality technical work.
• Problem Solver: Calm under pressure, curious about how tech works, and proactive in diagnosing and solving technical errors.
• Operational & Organized: Highly structured approach to managing tasks, timelines, and competing operational priorities.
• Collaborative Communicator: Able to explain complex technical AdOps or DCO requirements clearly to non-technical client and agency stakeholders.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we have adopted a hybrid approach, with teams in the office three days a week.

Please note this is a UK-based role and requires individuals to have the right to work in this location.

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