Manager, Commerce, India

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Job Overview

We are looking for a Manager - Ecommerce Search to lead search marketing across a portfolio of 40+ brands. This role is responsible for planning, executing, and optimizing search campaigns across e-commerce marketplaces, quick commerce, and e-grocery platforms. The ideal candidate will drive visibility, sales, and ROAS through strong platform expertise, data-driven decision-making, and operational excellence.

Core Responsibilities

Search Strategy & Campaign Management

• Develop and execute search campaigns across key ad formats such as Sponsored Products, Sponsored Brands, Sponsored Display, PLA, and other marketplace-specific placements.
• Build keyword strategies using structured segmentation methodologies and optimize targeting across category pages, competitor PDPs, and search placements.
• Analyze search trends, keyword volumes, and consumer behavior to identify growth opportunities and guide planning.
• Drive cross-category expansion, competitor conquesting, and new customer acquisition opportunities.
• Collaborate with content and display teams to align paid search, organic visibility, and broader media plans.
• Define creative asset requirements for search campaigns and coordinate with creative teams to ensure timely launches.

Performance Optimization & Analytics

• Conduct regular campaign audits and performance reviews across platform dashboards and reporting tools.
• Optimize bids, budgets, keywords, and targeting to maximize ROAS, sales, and visibility metrics.
• Monitor and act on platform-specific KPIs such as Share of Voice (SOV), Glance Views, traffic, and conversions.
• Utilize bid management and digital shelf tools (Pacvue, Stackline, Helium10, etc.) to improve efficiency and performance.
• Track competitor activities, bidding trends, and market developments to provide actionable insights.
• Communicate performance issues, optimization opportunities, and strategic recommendations to stakeholders.

Operations & Budget Management

• Manage advertising wallet balances and ensure uninterrupted campaign delivery.
• Coordinate platform approvals, campaign setup processes, and stakeholder workflows.
• Maintain accurate Proof of Execution (POE) documentation for reporting and billing purposes.
• Monitor search budgets, pacing, and monthly financial reconciliations.

Reporting & Stakeholder Management

• Lead internal performance reviews and quality checks before client presentations.
• Participate in regular client and agency status meetings to provide campaign updates and resolve execution challenges.
• Deliver monthly performance reports highlighting key insights, trends, and optimization opportunities.
• Support quarterly and annual business reviews with search trends, platform updates, and strategic recommendations.

Key Performance Indicators (KPIs)

• Achievement of ROAS, Glance Views, and Share of Voice targets.
• Quality and effectiveness of campaign setup and optimization.
• Timely identification and resolution of performance issues.
• Zero campaign disruptions due to operational or wallet-related issues.
• Accurate budget management and POE compliance.
• Proactive competitive intelligence and growth recommendations.

Qualifications & Requirements

• 3-5 years of experience in Ecommerce Search, Retail Media, SEM, or Marketplace Advertising.
• Strong expertise across e-commerce, quick-commerce, and e-grocery platforms.
• Advanced Excel skills, including:
• XLOOKUP, INDEX/MATCH, IF, SUMIFS, COUNTIFS
• Pivot Tables, Slicers, Conditional Formatting
• Reporting dashboards and forecasting
• Hands-on experience with bid management and digital shelf tools such as Pacvue, Stackline, Helium10, 1DS, or similar platforms.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Experience managing budgets, campaign operations, reporting, and stakeholder communication.
• Excellent organizational and project management skills in a fast-paced environment.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.