Media Planning Associate Manager

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Job Location: Taipei, Taiwan
Language Requirement: Native or Fluent in Mandarin Chinese. Fluency in English is a plus.

Role Summary and Impact

1. Develop and follow best practices and procedures/process for media planning & operations
2. Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs
3. Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies
4. Provide guidance to the team on planning, operations, and optimization of digital campaigns.
5. Collaborate closely with internal stakeholders to ensure the campaign's smooth implementation
6. To update the team and clients on new trends and changes in the media landscape (e.g. new media vendors, new ad formats, etc.)

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

1. Around 4-5 years of experience in media agency
2. With leadership track record, guiding a small team
3. Experience working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources
5. Competent in media planning and buying across all platforms with a good understanding and working knowledge of digital media.
6. Shows a depth of understanding of the industry, business, brands and consumers in client conversations.
7. Possess strong thought leadership and ability to tell a compelling digital story.
8. A track record of success in integrating a digital product offering into a wider communications planning offering (offline and online).
9. Applied knowledge of 3rd party ad-serving, website and tracking and associated technologies a must, especially programmatic.
10. Positive team spirit with the willingness to go the extra mile and passion for thinking outside the box.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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