Senior Activation Manager

Role Summary and Impact 
 
As Senior Activation Manager in Gothenburg, you will play a key leadership role across media activation teams and in WPP Media’s Gothenburg office. Our activation teams work within specialist areas of paid marketing, including paid social, paid search, programmatic advertising and tracking & analytics. In this context, activation means turning media strategies into live campaigns by planning, setting up, optimizing, tracking and reporting on paid media activity across platforms and channels. 
 
You will lead, coach and develop Media Specialists across disciplines, while also contributing hands-on to client delivery. The role combines people leadership, operational excellence and senior activation expertise, with responsibility for ensuring high-quality campaign setup, optimization, reporting and delivery across disciplines. 
 
You will help build a strong, engaged and future-ready team by setting clear goals, supporting career development, driving collaboration and ensuring effective ways of working across client and specialist teams. A central part of the role is to strengthen delivery standards, improve efficiency and automation, support resource planning and help teams adopt new tools, methodologies and processes that improve quality, profitability and client outcomes. 
 
Working closely with activation leaders, team managers, client teams, People/HR and the wider Gothenburg leadership team, you will act as a role model and escalation point in complex delivery or client situations. Your impact will be measured through the development of high-performing specialists, strong client delivery, improved operational processes and a culture of continuous learning, collaboration and accountability. 

Skills and Experience 

• Minimum 5–10 years of relevant experience from media, marketing or advertising, with senior responsibility within at least one specialist area such as paid search, programmatic advertising, paid social, tracking and analytics, print, out-of-home advertising or another relevant media discipline. 

• Proven experience leading, coaching or mentoring specialists or similar teams, including setting goals, giving continuous feedback, supporting career development and creating clarity around expectations, performance and development pathways. 

• Strong hands-on understanding of campaign setup, trafficking, tracking, optimization, reporting and delivery quality, with the ability to translate client objectives into effective activation plans and measurable outcomes. 

• Solid understanding of how media delivery teams operate, preferably across more than one specialist area, with the ability to guide delivery standards, workflows, documentation, handovers and ways of working across teams. 

• Experience working with large or complex clients, with the ability to connect day-to-day delivery, operational decisions and specialist work to client KPIs, business goals and commercial priorities. 

• Demonstrated ability to drive efficiency, automation and continuous improvement, and to support teams in adopting new tools, methodologies and processes that improve quality, profitability and operational effectiveness. 

• Strong collaboration and communication skills, translating complex topics into clear guidance and actions. 

• Fluent communication skills in Swedish and English, both written and verbal. 

• Experience with recruitment, onboarding, training, internal knowledge sharing or specialist upskilling initiatives is highly valued. 

 
Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. 

In Sweden, our benefits include a SEK 3,000 wellness allowance, a 37,5-hour workweek, half-days and “klämdagar" off, 30 days of vacation, and two paid volunteer days per year. WPP Media Sweden is a member of Almega, and all employees are covered by a collective bargaining agreement (kollektivavtal), which ensures occupational pension, insurance, and other negotiated terms. We host regular team activities, knowledge-sharing sessions, and wellness initiatives throughout the year. 

 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.  
   
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

Application 

This is a full-time permanent position with a start date as soon as possible. We apply a six-month probationary period. 

In addition to reviewing your CV and conducting interviews, our recruitment process includes a testing phase. Selection and interviews are ongoing, so please submit your application with your CV and cover letter as soon as possible. 

We believe that diverse perspectives make us stronger and encourage applications from people of all genders, backgrounds, and experiences.  

Contact 

If you have questions about the position, feel free to contact Anniken Haglund, MD Media Management & Delivery at anniken.haglund@wppmedia.com. Due to GDPR, we do not accept applications via email.   

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