Senior Data & Insights Executive

Role Summary and Impact 

This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.

Skills and Experience 

• Insight Generation & Analysis:
• Conduct sound and confident analysis of campaign data, competitor performance and consumer sentiment.
• Transform complex data sets into clear, compelling stories and strategic recommendations with minimal supervision.
• Utilise advanced features of our data platforms to find innovative ways to visualise and present data.
• Ensure the highest standard of accuracy and attention to detail in all analytical work.
• Project & Stakeholder Management:
• Take ownership of specific analytical projects, from initial data gathering to final report delivery.
• Collaborate effectively with cross-functional teams, providing data-driven guidance and solutions for campaigns.
• Confidently communicate findings and recommendations to internal stakeholders.
• Mentorship & Best Practice:
• Act as a role model for junior team members, providing guidance on analytical techniques and best practices.
• Contribute to the continuous improvement of the team by staying updated on new platforms, tools and methodologies and making recommendations for their implementation.

Key Responsibilities:

Advanced Data Operations & Governance:

• Manage complex configurations within our campaign tracking documents to meet bespoke campaign requirements.
• Act as a steward for data governance, actively monitoring and enforcing consistent naming conventions and reporting formats across all campaigns.
• Confidently write and adapt a wide range of formulas and scripts as needed to support data management and reporting tasks.
• Ensure campaigns are created promptly on our proprietary platform, proactively following up with stakeholders to gather any missing information.

Process Improvement & Troubleshooting:

• Proactively identify process pain points and inefficiencies, recommending and implementing robust improvements to enhance our data workflows.
• Investigate and resolve complex and less obvious data issues, demonstrating a deep understanding of their root cause and how key metrics are calculated.
• Utilise our admin interface to support data management and troubleshooting tasks.

Platform & Application Expertise:

• Serve as a subject matter expert on our core analytics applications (Benchmark Index, Performance Analyser, Deliverables Calculator), supporting the wider team with queries and issues.
• Confidently navigate our BI tool, independently building complex queries and customising dashboards to meet business needs.
• Identify and implement improvements to our internal applications to enhance functionality and user experience.

Collaboration & Mentorship:

• Act as a key support figure and escalation point for junior members of the team, providing guidance on complex tasks and sharing your knowledge.
• Communicate effectively with all relevant teams to ensure action points are resolved in a timely manner and data processes run smoothly.

The Ideal Candidate:

• A strong interest in consumer behaviour, social media, creators, culture and emerging trends.
• Curiosity and critical-thinking skills, with the ability to look beyond surface-level observations and consider why something matters.
• Some experience conducting desk research, competitor analysis, social listening or campaign reporting.
• An ability to turn research and information into clear, concise and engaging stories.
• Good written and verbal communication skills, with a willingness to build confidence in presenting findings.
• Strong organisational skills and attention to detail, with the ability to manage multiple tasks and deadlines.
• Working knowledge of Excel or Google Sheets; experience with social listening, research or audience intelligence tools would be beneficial but is not essential.
• A proactive, collaborative and solution-focused approach, with a willingness to ask questions and learn.
• No advanced coding, scripting or complex data-modelling experience is required.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country. 

Please note this is a UK based role and requires individuals to have the right to work in this location 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

 

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