Senior Specialist, Biddable Search

 

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Reporting of the role

This role reports to the Biddable Search, Manager

3 best things about the job:

1. Get to work in a truly integrated team handling 360 aspects for a brand
2. Will work closely with the leading publishers such as Google & Facebook
3. Will be exposed to Programmatic

Measures of success

In three months:

• Understood the complete biddable media scenario on client’s business, e.g. Search, Facebook, etc.
• Handled day to day tasks / requirement effectively

In six months:

• Optimized implementation in all biddable media platforms
• Recommended and implemented best practice
• Explored and executed an innovation in one of the biddable media platforms

In 12 months:

• Exceed client expectations in terms of biddable media implementation
• Create a road-map for the next year.

Responsibilities of the role:

Strategy & Consulting:

• Diagnose a client’s current situation their objectives
• Develop Media proposals in line with client needs
• Use Neo proprietary tools to understand consumer behaviors and then develop strategies and/or opportunities accordingly

Operations & Delivery:

• Grow strong relationships with all relevant contacts client side including Senior Management
• Work with client teams to ensure that retainer and project based work is implemented efficiently and to the expect standards/deadlines
• Ensure SEM efficiencies are made by the proper use of tools and integration
• Continuously working with the client and 3rd party teams to develop and implement tactics and content marketing initiatives.
• Allocate clients budgets to maximize the client’s return on investment
• Constant focus and optimization on improving performance based metrics such as CTR, Avg CPC, CPA, etc.

Business Growth and Development:

• Be competent in spotting and driving opportunities for existing clients
• Work with Senior Management on new business & award entries
• Manage revenue and finance process
• Work with Senior Management to address goals and KPIs

Process & Team Management:

• Be competent at keeping an internal WIP document up to date
• Ensure team members are completing work on time
• Ensure all SEM output is SOX compliant and timesheets are completed accurately
• Provide on the job training, coaching and mentoring to Search Executive/Assistant
• Conduct performance reviews with Search Executive/Assistant where relevant in accordance to Neo processes and timelines
• Provide timely feedback to ensure all search deliverables are of a high-quality
• Assist in the recruitment of new Search Managers, Executives or Assistants

What you will need:

• Minimum 4 years of SEM experience, ideally with strong operational track record
• Extensive usage and knowledge of analytical packages e.g. Google Analytics, or Omniture.
• Strategy and implementation of client campaigns across the following platforms: Google AdWords, DoubleClick, Bing Ads, YouTube Ads, Facebook and Instagram Ads
• Strategic knowledge and implementation of SEO tactics is added advantage
• Consultative skills with a passion of making the complex simple
• Proficient in Microsoft Office with a strong focus on Excel (vlook ups, pivot tables, IF functions)
• Account and team management experience
• A demonstrably high level of initiative and resourcefulness
• Excellent administrative and organisational skills, with strong presentation skills
• Attention to detail with high levels of accuracy
• Ability to cope with conflicting demands and to prioritise tasks
• Ability to support others in problem solving
• Google Analytics and AdWords Individual Qualifications

Life at WPP Media

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.