Transformation Director

 

Role Summary and Impact

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

As the Transformation Consultant (Director), you are a strategic leader responsible for spearheading the digital transformation agenda for key clients, primarily CBA. This pivotal role aligns EssenceMediacom's capabilities with client strategic objectives, driving innovation, digital performance excellence, and embedding data and technology maturity. You will deliver measurable performance outcomes across the client’s digital ecosystem, demonstrating the full breadth of EssenceMediacom's expertise to achieve breakthrough results and evolve product solutions and processes. You will build strong relationships with key client stakeholders and internal teams, focusing on identifying opportunities, driving incremental outcomes, and leading initiatives that enhance performance marketing and digital maturity.

 

Core Responsibilities

• Develop and implement comprehensive digital performance and measurement roadmaps, aligning with client OKRs and utilizing transformation tools and processes. Define measurable milestones and governance structures (e.g., QBRs, scorecards).
• Establish and optimize RACI (Responsible, Accountable, Consulted, Informed) and workflows for hybrid team models (EssenceMediacom, Media Monks, client teams, external partners like Google/Meta), ensuring robust digital performance and measurement maturity.
• Lead the coordination of data and technology projects across client business units, ensuring alignment with business cases, data governance, and effective senior stakeholder communication.
• Own and evolve client measurement frameworks, establishing structured, strategic learning agendas in collaboration with internal analytics teams (including WPP Media’s Choreograph) to deliver cross-discipline media measurement.
• Showcase EssenceMediacom products tailored to client needs, driving innovation and breakthrough work through strategic publisher relationships and product updates. Provide expert guidance on digital, data/tech, and performance progression.
• Lead key initiatives that build performance marketing and digital maturity solutions for clients, such as Agentic Workflows.

 

Skills and Experience

What Makes You Great

• Extensive experience in digital transformation, media, or marketing consulting, with a focus on data, technology, and performance.
• Exceptional stakeholder management and communication skills, with the ability to translate complex strategies into clear, executive-ready narratives.
• Profound expertise in digital advertising technologies, including DSPs, analytics platforms, DMP/CDP, clean rooms, identity solutions, and advanced measurement frameworks.
• Strong strategic thinking in digital media planning, capable of elevating client capabilities in collaboration with internal teams.
• Proven thought leadership, acting as a mentor to digital teams and enhancing the agency's profile with key clients.
• Solid commercial acumen, including revenue growth, opportunity identification, and financial forecasting.

 

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

 

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