WPP Media | OOH Media Planning & Buying Specialist, Japan

Brief Description

As an OOH Planner/Buyer, you will be responsible for both the strategic planning and execution of out-of-home (OOH) media campaigns, including media buying and related logistics.

In this role, you will work across both the demand side—supporting agency planners—and the supply side—building strong relationships with key OOH media owners and vendors. As WPP Media continues to strengthen its digital capabilities, we are also looking to reinvigorate our offline media expertise, particularly in OOH, which is regaining client attention as brands seek stronger cross-channel synergy between online and offline media.

With two established OOH leaders already in place, this role is intended to add capacity and help support the wider agency network.

Location

Tokyo, Japan

Position

WPP Media (Investment) | OOH Planner/Buyer

Reporting to

Ken Omori, Vice President, Investment and OOH Lead

3 Best Things About This Job

• Blue-chip global clients
  Work on projects for premium international brands such as Google, Uber, Dell, Airbnb, and IKEA.

• Young, international team
  Join a dynamic, diverse, and collaborative working environment.

• Career development
  Start with an OOH-focused role, with opportunities to grow into broader marketing capabilities and build a career as an international marketing professional.

Measures of Success

In 3 Months

• Build strong working relationships with key internal and external stakeholders.
• Learn the day-to-day requirements of your role and identify opportunities for process improvement.
• Be able to propose, defend, and execute OOH media strategies and plans that respond effectively to client briefs.

In 6 Months

• Contribute to the improvement of OOH media planning and buying processes across assigned projects.
• Master proprietary and syndicated planning tools, including programmatic media tools where relevant.
• Build strong working relationships with key media owners and vendors.

In 12 Months

• Work collaboratively with internal teams such as Client Leadership and Strategy to develop strong integrated media campaign case studies.
• Begin developing and implementing innovative OOH solutions.

Responsibilities

• Create OOH media strategies and campaign plans to support agency planners.
• Build trusted relationships with agency planners by demonstrating strong OOH expertise and professionalism.
• Maintain strong relationships with all OOH media owners and vendors.
• Manage campaign implementation, optimization, and reporting.
• Participate in new business pitches as an OOH specialist.
• Develop and promote WPP Media’s unique OOH offerings and solutions to help generate new business and profit.

Qualifications

• Extensive experience in OOH media.
• A strong network within the OOH industry.
• Good understanding of digital media.
• Native or near-native proficiency in Japanese.
• Strong verbal and written English communication skills preferred.
• Proficiency in MS Office, especially Excel and PowerPoint.
• Strong analytical and numerical skills.
• Client service mindset and strong interpersonal skills.
• Excellent project management skills.
• Ability to work independently with minimal supervision.
• Energetic team player with the ability to work well under pressure.

About WPP Media

As part of WPP, the world’s largest marketing communications group, WPP Media holds leading market positions across regions including North and South America, Europe, the Middle East and Africa, Southeast Asia, and Oceania.

Our strong partnerships with major multinational brands, as well as global media platforms such as Google, Amazon, and Meta, make us highly competitive in the Japanese market.