Associate Director, Paid Social

Wpromote · New York

OtherPaid MediaRemoteFull Timeposted 2w ago

The Role

We're looking for an Associate Director, Paid Social to provide hands-on strategic and tactical leadership across a portfolio of client accounts, with a strong focus on coaching and quality control for more junior team members' day-to-day work. This role is grounded in deep paid social expertise while contributing to Wpromote's evolution toward an integrated paid media team, where paid social strategy connects closely with paid search, creative, analytics, and programmatic to drive full-funnel outcomes for clients.

This role does not carry formal people-management responsibilities. Instead, you'll be the go-to resource junior team members turn to for account guidance, campaign audits, and executive-ready storytelling, ensuring quality and consistency across the accounts you support. You'll also help evolve paid social best practices, QA processes, and AI-enabled workflows that make the team faster, sharper, and more scalable.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $100,000- $115,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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You Will Be

Providing day-to-day account oversight and quality control across a portfolio of paid social accounts, ensuring strategy, execution, and reporting meet Wpromote's standards

Coaching and guiding account managers and other junior team members in real time on platform execution, campaign strategy, testing, reporting, and client communication.

Managing a small book of enterprise-level clients directly, serving as a senior strategic partner and staying close to the evolving paid social landscape

Staying hands-on in advertising platforms and stepping in “on the keys” to audit, troubleshoot, launch, optimize, or stabilize campaigns when accounts need it

Overseeing the onboarding of new accounts, ensuring a smooth ramp-up and account setup within junior team members' books of business

Interfacing directly with clients on complex or escalated needs; collecting feedback, articulating value, presenting strategy, and strengthening relationships

Developing a full-funnel paid social point of view across awareness, consideration, conversion, retention, and creative testing, and translating it into practical guidance for account teams

Partnering with paid search, client strategy, creative, analytics, and programmatic teams to ensure paid social strategy is integrated into broader media planning as Wpromote's paid media offering evolves

Helping evolve paid social best practices, QA processes, campaign workflows, reporting automation, and adoption of AI-enabled tools and workflows across the department

Maintaining and refining knowledge management infrastructure — training materials, onboarding resources, and process documentation for the paid social team

Leading social-related trainings and internal discussions, and participating in internal or public speaking opportunities

Identifying critical client or account issues and escalating them to Directors or other leadership in a timely, solutions-oriented way

Assisting the sales team on audits, decks, and pitches for prospective clients

You Must Have

4–6 years of experience in paid media, with deep hands-on expertise in paid social strategy, buying, optimization, and measurement, within an agency and/or in-house environment

Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as Pinterest, Snapchat, LinkedIn, Reddit, and/or X

Both performance marketing and brand planning experience

Full-funnel paid social experience across awareness, consideration, conversion, retention, and creative testing

Experience coaching, training, or informally mentoring junior team members on account strategy and execution.

Experience with data analysis and reporting tools such as Google Analytics, Adobe Analytics, or similar

Experience creating paid social customer acquisition campaigns across a diverse range of clients and verticals (ecommerce/retail and lead gen preferred)

Excellent oral, written, presentation, and interpersonal skills, with the ability to identify and respond to situations quickly

Strong working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools

Bachelor's degree in Communications, Advertising, Marketing, Business Management, or related discipline, or equivalent experience

Nice To Have

Experience with Smartly, Sprinklr or other AI-enabled advertising, automation, reporting, or ad operations tools

Working knowledge of paid search and how paid social fits within broader cross-channel media planning

Familiarity with additional media channels such as programmatic, retail media, influencer, lifecycle/email, or SEO

Working knowledge of advanced measurement approaches such as incrementality testing, brand lift, or conversion lift

Experience contributing to new business pitches, strategic audits, or account growth planning

Prior agency experience in an AOR-style model or with integrated, cross-functional client teams

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.