The Role
We are looking for an Integrated Media Buyer with strong linear & digital video buying experience coupled with essential planning experience who demonstrates strategic and creative planning skills through data and cultural driven insights for our clients.
At Giant Spoon, we encourage our clients to prioritize impact over impressions, and to reimagine what “media” means in a commoditized media landscape. We believe in expanding how people experience brands and that boring is bad for business, and as part of that, true partnerships and not just transactions - are both effective for brands and more interesting for consumers than the one-way legacy approach.
We are looking for individuals who are passionate about the details. Qualified candidates take pleasure in getting to “do it all” at Giant Spoon, meaning you will gain experience with planning and buying across all channels - not just be relegated to one portion of the process, limiting potential for growth and holistic experience. Planners that enjoy working on projects that blur the lines between media, strategy, intelligence and creativity should apply.
This role works out of our NY office on Tuesdays, Wednesdays and Thursdays.
The anticipated annual salary range for this position is $72,000 - $80,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.
#LI-DNI
Responsibilities
- Compile Audience Research with help of syndicated tools (marketplace insights, media consumption habits, etc.)
- Develop comprehensive video media plans across both national and regional linear television and CTV platforms.
- Oversee full lifecycle of video campaigns, including vendor negotiation, budget allocation, schedule oversight and comprehensive post-buy analysis
- Assist with tagging and trafficking for all taggable digital assets
- Manage the full campaign lifecycle in Prisma, from plan entry through ongoing maintenance and post-buy reporting
- Own billing and reconciliation of budget and invoices
- Act as steward to ensure full delivery; Oversee ongoing campaign monitoring, recommend daily/weekly/monthly optimizations and oversee day-to-day campaign operations
- Coordinate Coordinate RFP development including outreach and review and evaluate partner proposals
- Facilitate tactical planning, negotiating and execution tied to media brief
- Collaborate with Analytics Team to identify and report insights
- Develop strategic POV on research and creative
- Contribute to creative media brainstorms
- Manage linear traffic workflow from allocation of creative rotation and partnering with traffic teams to ensure delivery to networks.
- Stay up to date on media trends and evolving capabilities
Requirements
- 18+ months of experience with integrated media planning & buying (digital & traditional) with an agency, with a strong focus on video.
- Experience in linear buying, trafficking, stewardship, posting and discrepancy resolution in MediaOcean (Spectra and/or PRISMA)
- Varied experience in video, including but not limited to National Broadcast & Cable, Local Buys, Video (Direct & Programmatic)
- Budget, billing, reconciliation experience
- Excellent written, verbal, and presentation skills
- Strong attention to detail
- Strong organization and project management skills, effectively hitting deadlines and finding ways to streamline process
- Inherent desire to learn more of the trends shaping consumer behavior; passionate about technology and innovation and how it applies to our industry
Nice-to-Have
- Experience tagging and trafficking assets (e.g. Campaign Manager), either self-serve in ad-server or through an AdOps team
- Familiarity with UTM function & building
- Understanding how different media types can be tagged (standard / VAST tags vs. site-served / 1x1 tags)
- Experience trafficking a creative rotation within a package > placement > creative hierarchy
- Experience with 3P measurement partner tagging (i.e. Kantar MWB, Disqo, EDO, Videoamp, etc)
- Client-side experience
- Client facing experience
Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work.
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