ABOUT YOU
We are seeking an experienced and dynamic Creator Success Manager (China) to lead and expand our influencer marketing strategy in the region. This role is responsible for identifying, building, and maintaining relationships with key influencers, content creators, and brand ambassadors across multiple content platforms. The ideal candidate will have a strong understanding of the China digital landscape, social media trends, and influencer partnerships, as well as a proven track record of executing successful influencer campaigns.
ABOUT US
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
Responsibilities
- Establish and manage a network of top-tier content creators and social media influencers.
- Develop and manage relationships with creators and influencers to ensure long-term partnerships.
- Negotiate and manage contracts, fees, and expectations with creators and influencers.
- Collaborate with marketing, product, and PR teams to develop and execute campaigns that drive engagement and brand awareness.
- Liaise with internal Business Development, Legal, Design, Product, and Account Management teams on creator and influencer partnership strategies and opportunities.
- Keep up-to-date with the latest trends on social media and in the influencer community to provide ongoing recommendations for future campaigns.
- Work with brand marketing on consumer-facing influencer collateral and develop action plans to address the needs of our influencer networks.
- Define performance goals, create rosters, track conversions, and measure influencer performance success.
- Responsible for ongoing communication with existing influencer partners while actively identifying, sourcing, and negotiating new influencer partnerships and content opportunities.
- Monitor and adjust partnership strategies in accordance with best practices and relevant trends.
- Develop and execute the influencer marketing strategy in China to drive brand awareness, engagement, conversions, and creator user acquisition
- Track, analyze, and report key performance metrics (KPIs) for influencer campaigns, providing insights and recommendations for optimization.
- Stay up to date on influencer marketing trends, competitor activities, and regional nuances in content consumption and engagement.
- Manage the influencer marketing budget for China, ensuring efficient allocation of resources.
Qualifications & Skills
- 5+ years of experience in an influencer marketing role with extensive experience working directly with influencers and streamers.
- Passion for gaming and experience identifying partnerships and best practices for gaming influencers at a global level across streaming and content platforms.
- Direct experience with gaming publishers, products, and expertise in mobile and video game established and rising influencers.
- Strong knowledge of gamers and influencers across Twitch, YouTube, Facebook, Instagram, Twitter, and TikTok.
- Strong interpersonal skills with the ability to build relationships and work effectively with a diverse range of people.
- Excellent communication, writing, presentation, and organizational skills.
- Ability to manage multiple projects simultaneously and prioritize demands.
- Data-driven with experience setting clear goals and KPIs.
- Experience working with and/or managing influencer marketing agencies from the RFP process through execution and wrap report.
- Fluent in Chinese and English
- Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.
- Bachelor's Degree.
- Preferred Qualifications:
- Previous experience in e-commerce, gaming, or technology sectors.
- Understanding of paid influencer collaborations and how to integrate them into organic strategies.
- Experience with affiliate marketing, influencer gifting programs, and community-driven content
Why Join Us?
● Opportunity to work with a fast-growing global brand.
● Competitive salary and performance-based incentives.
● Flexible work environment (remote, hybrid, or in-office options).
● Collaborative and innovative team culture.
● Career growth opportunities in a dynamic and expanding market.
If you’re passionate about influencer marketing and gaming, and want to make an impact in the China region, we’d love to hear from you! Apply now and be part of our journey.
Job Description
This job description is intended to outline the general nature and level of work currently performed and is not an exhaustive list of all duties, responsibilities, or qualifications required.
Privacy Notice & Data Processing Consent
By submitting your application and uploading your resume/CV, you acknowledge and agree that Xsolla will process your personal information (including but not limited to your name, contact details, work experience, and educational background) for the purpose of recruitment, candidate evaluation, and internal record-keeping.
In accordance with the Personal Information Protection Law of the People's Republic of China (PIPL):
Purpose Limitation: Your data will only be used for current and future recruitment considerations within Xsolla.
Sensitivity: We will handle your personal information with a high duty of care.
Your Rights: You have the right to access, correct, or delete your personal information, and to withdraw your consent at any time by contacting us.
If your application proceeds past the final interview stage, we may conduct a background check, subject to applicable laws and regulations, only after obtaining your separate written consent. Any such check will be strictly limited to information directly relevant to the employment relationship (e.g., educational background, employment history) and will comply fully with the PIPL. Your personal information will be used solely for recruitment and human resource management purposes, and we will implement rigorous security measures to protect your data.
Xsolla takes your privacy rights seriously. We are committed to protecting your personal information in accordance with Chinese data protection laws and will not sell, unlawfully provide, or disclose any personal data received during the hiring process without your explicit authorization. As a data processor, we uphold our obligations to safeguard your personal data and respect your privacy.