Xsolla · Seoul
MarketingB2B MarketingOn-siteFull timeposted 4w ago
We are looking for a Marketing Communications Manager to lead marketing communications for our APAC region (Korea, Australia, and Southeast Asia). Building on the brand guidelines and global content assets established by our global headquarters, this role is responsible for localizing and adapting them to the language, culture, and market characteristics of each region, as well as planning and executing local campaigns.
ABOUT US
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators.
Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
For more information, visit xsolla.com.
Local Content Campaign Planning
Plan and execute content campaigns tailored to the characteristics and needs of each market - Korea, Australia, and Southeast Asia
Align campaign messaging and channel strategy with regional priorities and business goals
Partner with local BD teams to ensure campaigns are connected to real sales activities
Content Discovery & Development
Plan and produce content suited to a B2B environment, designing content around the customer journey and purchase decision-making process
Identify content topics that resonate in each local market (partner success stories, industry issues, etc.)
Plan and write local content for blogs, newsletters, sales collateral, and other channels
Write localized copy within the scope of the brand guidelines established by global HQ (tone of voice, visual identity, etc.)
Global Content Translation & Management
Translate and localize global content provided by HQ (product brochures, website/blog content, press releases, etc.) into Korean (and other regional languages as needed)
Synchronize the global content calendar with local distribution schedules and coordinate regional distribution priorities
Channel Management
Manage content calendars and publishing for each region
Monitor content performance data by region and share insights for continuous improvement
PR & Media
Communicate with media outlets and PR agencies across the APAC region
Collect and organize press clippings; track and report on media coverage
Localize global press releases to fit the language and market context of each region
Plan APAC-specific featured articles and manage media placement (including event highlights, interviews, etc.)
Brief and manage local PR agencies, and review deliverables and evaluate performance
Bachelor's degree or higher from a 4-year university (Marketing, Communications, or related field preferred)
3–5 years of experience in marketing communications or content marketing (experience in B2B, tech industry, or global organizations preferred)
Excellent Korean writing and copywriting skills
Business-level English proficiency (sufficient for smooth communication with global teams and overseas vendors, and for content translation/localization)
Ability to translate and adapt global content to fit local nuance (localization mindset, not literal translation)
Ability to manage multiple regions and projects simultaneously while meeting deadlines
Flexibility to work creatively within established brand guidelines
Willingness and ability to travel freely within the APAC region and to HQ as needed
Data-driven mindset for analyzing and improving content performance
Experience working at a global company (multinational organization with an HQ–regional office structure)
Experience in marketing/PR roles at a B2B tech or solutions company
Experience creating content for Southeast Asian markets (English-speaking or multilingual)
Basic knowledge of SEO and experience writing content with search traffic in mind
Experience managing translation/localization projects
Experience managing media/PR agencies