Zuru · Auckland
MarketingZURU ToysFullTimeposted 2mo ago
If you're an intermediate marketer who's part brand guardian, part producer, part insights nerd and you know how to keep a brand consistent without ever making it boring - we think you'll love this role!
This is a Brand Manager / Senior Marketing Executive role.
About ZURU
ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.
The Role
At ZURU Toys Global Brand Marketing are The Architects.
We are brand custodians serving as the central nervous system. We define the consumer strategy and lead how our brand stories are told.
We create brand playbooks, deliver annual brand activation plans, and strategically create the global asset suite to be deployed by local marketing internationally.
What You'll Do
Own the brand. Set the Brand Playbooks. Lead annual brand activation planning for your portfolio, then drive the global marketing strategy that brings it to life.
Build the global asset suite. Coordinate product photography, talent shoots, TVCs, influencer content and digital/social assets, so every market gets what it needs, on time.
Champion the insights. Turn internal and external data into the story that shapes decisions in Global Sales and Marketing forums. Use insights to direct NPD.
Guide local execution. Brief and support local marketing teams so every market activation stays on-brand and on-calendar.
Partner with Commercial. Build strategic decks for bi-annual sales meetings and market previews that sell the brand's growth story.
Protect the brand. Own the brand guidelines, briefing design and product teams to keep global representation consistent.
Lead digital planning. Partner with the Digital team to plan media that lines up with local OOA activity, and supports local market execution.
Grow the team. Upskill and mentor junior team members. At ZURU leadership comes fast and this role supports the growth and shape of a growing team.
What You Bring
3-4 years relevant experience in a marketing role, ideally with some global or multi-market exposure.
Go-getter energy. You set priorities, stay focused and push things forward without waiting to be asked.
Strong communication. You write and speak with confidence, and you're comfortable being the voice of the brand in global forums.
Sharp multitasking. You juggle multiple campaigns, teams and deadlines without dropping the ball.
Tool comfort. Confident in Microsoft Office (especially PowerPoint) and Figma.
An eye for consistency, without losing the creative spark that makes work stand out.
Why ZURU
This is brand marketing with real global reach. You'll shape how ZURU's toy brands show up everywhere, working with specialist teams, healthy budgets and zero red tape. If you want your work to travel around the world instead of getting stuck in a deck, this is it.
Scale. Your work reaches every market ZURU sells in.
Culture. A collaborative, fast-moving global marketing team that backs its people.
Craft. Real investment in brand assets, and real creative freedom to make them great.
If this sounds you, we'd love to see your application!
ABOUT ZURU
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
WHAT WE OFFER
🌱 Culture for Growth
🧘 Health Benefits
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🍓 Lots of fresh fruit, coffee, pals fridge and more
ZURU – Reimagining tomorrow 🚀
#LI-JK1